Role Overview
The General Manager – Loyalty & Customer Lifecycle Management is a leadership role responsible for defining and owning the enterprise-wide loyalty vision and strategy. The role drives customer retention, engagement, and lifetime value growth through differentiated loyalty programs, while ensuring strong integration across the customer lifecycle. This leader will act as the custodian of customer value, translating customer insights into scalable programs that deliver sustainable commercial impact.
Key Responsibilities
Enterprise Loyalty Strategy & Business Ownership
Customer Lifecycle management
Commercial, Analytics & Technology Enablement
Qualifications & Experience
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