B2B Marketing & Growth Specialist (IT Services) Full Time

We are looking for a B2B Marketing & Growth expert, who can bridge marketing, pre-sales, and business growth.

Must-Have

Required Experience & Skills:

• 4–6 years of experience in B2B marketing (IT services preferred).
• Hands-on experience with:
• Google Ads & LinkedIn Ads (mandatory).
• Campaign execution and lead generation.
• Strong expertise in:
• PPT/deck creation and storytelling.
• Content creation (case studies, proposals, marketing assets).
• Experience working closely with sales and pre-sales teams.

Good-to-Have

• Experience in RFP/RFI response or proposal writing.
• Familiarity with CRM and marketing tools:
• HubSpot / Zoho / Salesforce.
• Google Analytics, Ads Manager.
• Exposure to AI, Cloud, Data, or Digital Transformation services.

Key Responsibilities

• Demand Generation & Performance Marketing (Primary Focus):
• Plan and execute B2B paid campaigns:
• Google Ads (Search, Display,).
• LinkedIn Ads (lead generation, account targeting).
• Build and optimize end-to-end marketing funnels (MQL → SQL → Deal).
• Work closely with sales to ensure lead quality and pipeline contribution.
• Drive inbound and outbound demand generation strategies.
• Sales Enablement & Pre-sales Support:
• Create compelling:
• Pitch decks & solution presentations.
• Case studies, brochures, and solution narratives.
• Translate complex IT solutions into clear business value messaging.
• Support sales teams during client discussions and pursuit.
• Branding & Positioning:
• Define and strengthen Bilvantis’ brand positioning in the IT services market.
• Develop consistent messaging across:
• Website, decks, proposals, and campaigns.
• Build differentiated value propositions for services and solutions.
• Content & Thought Leadership:
• Drive creation of:
• Whitepapers, blogs, and industry insights.
• LinkedIn thought leadership content.
• Collaborate with leadership to position them as industry experts.
• Ensure content supports lead generation and brand visibility.
• Digital Marketing & Campaign Execution:
• Manage:
• Social media strategy (LinkedIn-first approach).
• SEO-driven content initiatives.
• Email marketing and nurturing workflows.
• Maintain a structured content and campaign calendar aligned with GTM goals.
• Events, Webinars & Industry Presence:
• Plan and execute:
• Webinars, industry events, and conferences.
• Drive registrations, engagement, and post-event conversions.
• Support branding and networking at key industry platforms.
• Go-To-Market (GTM) Strategy:
• Support launch of new services/solutions.
• Develop:
• Value propositions.
• Messaging frameworks.
• Competitive positioning.
• Conduct market research and competitor analysis.
• Internal Marketing & Communication:
• Manage internal communication initiatives:
• Newsletters, announcements, and updates.
• Create sales enablement kits and internal assets.
• Ensure alignment between marketing, sales, and delivery team.
• Marketing Analytics & Performance Tracking:
• Track and analyze:
• Campaign performance (CTR, CPL, ROI).
• Funnel metrics (MQL, SQL, conversions).
• Build dashboards and reports for leadership.
• Continuously optimize campaigns based on insights.