Digital Marketing Manager – Demand & Performance Marketing Full Time NEW

Looking for a performance‑driven marketing role with one of Canada’s Best Managed Companies? Trotman Auto Group is seeking an experienced Digital Marketing Manager – Demand & Performance Marketing to drive traffic, leads, and measurable revenue growth across our dealership network.

Why Work With Us?

At Trotman Auto Group, marketing isn’t just about campaigns; it’s about driving measurable results and revenue growth. In this role, you’ll own demand generation and performance marketing, focusing on short‑term revenue impact through paid media, lead funnel optimization, and data‑driven testing.

You’ll work closely with dealership leadership, sales teams, and external vendors to ensure campaigns are optimized, accountable, and aligned with business priorities across multiple locations.

What We Offer

• A key marketing role with one of Canada’s Best Managed Companies
• Competitive compensation package
• A supportive, innovative, and performance‑focused culture
• Career Growth & Development — TAG University, TAG Leadership Academy, and ongoing professional development
• Opportunity to influence demand generation strategy across a multi‑store automotive group

Who We’re Looking For

• 5+ years of experience in digital performance marketing with a strong focus on paid search, paid social, and lead generation
• Strong hands‑on experience with Google Ads and Meta Ads (Facebook & Instagram)
• Highly analytical, data‑driven marketer with a focus on measurable performance
• Proven ability to manage and optimize paid media budgets and vendor partners
• Comfortable overseeing automotive digital advertising vendors and OEM co‑op programs
• Solid understanding of automotive promotions, offer pacing, and sales alignment
• Ability to thrive in a fast‑paced, results‑oriented environment

Schedule: Full‑Time

Compensation: $75,000-$90,000 per year

What Your Day Will Look Like

• Drive traffic, leads, and short‑term revenue impact through paid search, paid social, and retargeting campaigns
• Manage Google Ads, including OEM co‑op programs and local dealership campaigns
• Oversee paid social advertising with a focus on lead generation and conversion efficiency
• Optimize the lead funnel including landing pages, forms, CTAs, and offer structure
• Manage and coordinate external automotive digital ad vendors to ensure performance standards are met
• Set up, test, and continuously optimize campaigns through A/B testing of offers, creative, and ad copy
• Track and manage monthly digital ad spend by store, ensuring efficiency and accountability
• Monitor key performance metrics including cost per lead, lead volume, conversion rates, and ROI
• Collaborate closely with Sales Managers to align promotions with inventory and sales objectives
• Report on campaign performance and provide actionable, data‑driven insights

Apply Now and take the next step in your digital marketing career with one of Canada’s Best Managed Companies.

Trotman Auto Group is an equal‑opportunity employer. Only selected candidates will be contacted.

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