Growth Specialist Full Time

Angara is a leading fine jewellery brand known globally for its exceptional gemstones, craftsmanship, and seamless online shopping experience. After establishing a strong presence in the US and other international markets, Angara India is rapidly expanding its footprint, combining premium design with cutting-edge digital retail. Our mission is to make high-quality, customizable gemstone jewellery accessible to customers across India.

Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create with Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

Ideal Candidate we are looking for:

• Minimum 10 years in D2C brand growth — has owned a growth P&L, not just executed campaigns.
• Has built and scaled a content + performance marketing function from <₹10 Cr GMV to >₹100 Cr GMV independently.
• Has owned an affiliate programme end-to-end — recruitment, ASCI compliance, attribution, payouts.
• Deep hands-on GA4 expertise — event configuration, funnel analysis, attribution modelling. Has fixed broken attribution, not just read dashboards.
• Has run Meta and Google paid campaigns independently — not just briefed an agency.
• Has managed a small growth team (2–5 people) and produced results through them.
• Category experience in high-trust, high-consideration purchases (wellness, beauty, jewellery, health, spiritual) is a strong plus.
• Personal familiarity with or genuine interest in Vedic astrology, Jyotish, or spiritual wellness. You will write Reddit posts and brief YouTube scripts — authenticity matters enormously in this category.
• Startup experience preferred — comfortable with ambiguity, direct accountability to the founder, no large support structure.

Detailed Roles & Responsibilities:

1.Digital Marketing — Channel Ownership

• Own and execute the SEO editorial calendar — brief the Content Writer, review drafts, publish, track rankings. Target: 280 organic D2C orders/month by M6.
• Run the Reddit and Quora authority strategy personally — daily posts in r/astrology, r/Jyotish, r/hinduism, and relevant Quora spaces. Build genuine authority, not spam.
• Own Instagram Reels content programme — 3× per week. Brief the Influencer Manager from M4; directly execute M2–M4.
• Own YouTube content strategy — monthly long-form videos (gemstone education, behind-the-scenes Jaipur sourcing, IGI certification explainers).
• Own LinkedIn partner acquisition outreach — targeting practising astrologers, Jyotish teachers, and astrology content creators for the B2B2C partner programme.

2.Performance Marketing

• Build and manage Meta retargeting campaigns from M4 (warm audiences — site visitors, cart abandoners, past buyers). Target: ₹1,200 blended CAC.
• Build and manage Google Shopping / PMax campaigns from M4. Stone + setting category focus. High-intent buyer search terms.
• Own ad creative briefing, A/B testing, and weekly performance review. Flag attribution anomalies to Tech Contractor immediately.

3.Affiliate Programme

• Own the affiliate programme end-to-end — onboarding, content briefs, ASCI compliance verification before every post, UTM reconciliation, commission sign-off.
• Target: 20 active affiliates by M3, 50 active by M6. Base 15% commission; performance tiers at 18–20% after qualifying thresholds.
• Manage the Influencer & Community Manager from M4 — hand over influencer pipeline, retain affiliate governance.
• Fraud monitoring — click-to-order ratio >15% triggers manual review before payout.

4. Analytics & Reporting

• Own all GA4 dashboards — daily overview, AI engine funnel, acquisition source, cart abandonment, affiliate performance. Weekly review, monthly deep-dive.
• Own UTM taxonomy governance — naming conventions, tagging before every campaign launch, quarterly audits.
• Own HubSpot affiliate CRM — pipeline, D2C buyer flows, cart abandonment and reorder sequences.
• Produce the full monthly attribution report (GA4 + HubSpot combined) by the 7th of each month.

5. Team Leadership (from M2–M4)

• Brief and manage the Content Writer from M2 — monthly editorial calendar, topic briefs, review and approve all content before publication.
• Onboard and manage the Influencer & Community Manager from M2 — set KPIs, weekly 1:1, quarterly review.
• Own the Growth function OKRs and MIS reports.

If you find the above profile interesting and challenging, kindly share your updated Portfolio with CV so that we can connect on mail : nirpesh.jindal@angara.com