Assistant Manager – Key Accounts Full Time

Scope of Work: The KAM will be instrumental in curating and expanding our product selection, managing strategic vendor partnerships, driving overall profitability and growth of assigned brands, and ensuring optimal inventory levels. This role requires a blend of analytical prowess, negotiation skills, and a proactive approach to market dynamics and operational efficiency.

Key Responsibilities

• Selection Curation & Expansion:

Identify and analyze market needs to strategically grow product selection across various sub-categories, brands, and use cases.

Continuously curate and expand the assortment to ensure a competitive and appealing offering.

• Vendor & Partnership Management:

Develop and nurture strong, long-term relationships with key vendors and partners.

Negotiate and optimize vendor terms, including pricing, commercial agreements, and marketing support.

Collaborate closely with partners to support and execute marketing campaigns and promotional activities.

• P&L Ownership:

Take full ownership and accountability for the Profit & Loss (P&L) of the brands managed.

• Growth Strategy & Execution:

Develop and implement both short-term and long-term growth plans for assigned brands.

Work cross-functionally with internal teams (e.g., marketing, operations, tech) to devise and launch creative promotions and app features that enhance customer experience and drive demand.

• Pricing & Commercial Acumen:

Utilize data-driven insights and market analysis to set competitive prices and maximize profitability.

Manage overall commercial aspects related to the assigned brand portfolio.

• Inventory Management & Optimization:

Oversee inventory hygiene, ensuring consistent product availability across all designated warehouses.

Monitor and manage Days of Cover (DOC) to maintain optimal stock levels, balancing availability within the set inventory holding days.

• Market Analysis & Reporting:

Continuously analyze market trends, competitor activities, and customer behavior to identify opportunities and risks.

Regularly report key performance metrics, progress against goals, and critical risk factors to Senior Management.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.