Performance Marketing Lead Full Time NEW

Company Description

Uniliv is a premier provider of fully furnished, tech-enabled student housing and co-living accommodations across India’s major cities. Our mission is to simplify rental living through an all-inclusive model with transparent fees, top-notch amenities like high-speed internet, modern rooms, and 24/7 power backup. At Uniliv, we build inclusive and community-focused living spaces, fostering connections through curated events such as movie nights and wellness sessions. We aim to create hassle-free, thriving living environments that empower residents to focus on their passions and aspirations. Join Uniliv to be part of shaping the future of connected living in India.

Role Description

This is a full-time, on-site role for a Performance Marketing Lead based in Noida. The Performance Marketing Lead will strategize, execute, and optimize data-driven performance marketing campaigns. Key responsibilities include monitoring and analyzing marketing performance metrics, conducting performance testing, and creating actionable insights for campaign improvement. Collaboration with cross-functional teams, reporting on ROI, and ensuring the achievement of key business goals will also be part of the role.

Qualifications

• Strong analytical skills and expertise in data analysis to drive insights and optimize performance
• Proficiency in performance management, including monitoring and improving campaign outcomes
• Experience with performance testing to evaluate and enhance marketing strategies
• Excellent communication skills for collaboration and reporting findings effectively
• Self-motivated, goal-oriented, and capable of leading a team with strategic direction
• Familiarity with digital marketing platforms and tools is an advantage
• Bachelor’s degree in Marketing, Business, Analytics, or related field preferred