Marketing Manager – Brand, Social & YouTube Growth Full Time

upGrad Learning Support Centres

Location: Mumbai | Work Model: 5 days (Mon–Fri)

About the Role

We’re looking for a Marketing Manager who can build brand and drive demand through content, social media, and YouTube.

This is not a traditional city marketing role — you will make upGrad Learning Centres visible, aspirational, and lead-generating across digital and on-ground channels.

What You’ll Own

Brand & Content

• Build a youth-first brand identity
• Create content narratives around careers, skills, and outcomes

Social Media (Instagram-first)

• Drive Reels-led growth and engagement
• Build content → lead → walk-in funnels

YouTube Growth

• Scale YouTube as an organic demand engine
• Create formats: career content, student stories, faculty-led videos

Demand Generation

• Convert digital traction into walk-ins and enrolments
• Drive events, workshops, and campus activations

Performance & Execution

• Track leads, CPL, walk-ins, conversions
• Work with teams/agencies to ensure fast execution

Who You Are

• 4–7 years in marketing (EdTech / consumer preferred)
• Strong in social media + content-led growth
• Experience with YouTube strategy/execution
• Data-driven with high ownership and speed

• Bonus If You Have
• Built or scaled a YouTube channel or Instagram page
• Experience with creator/influencer collaborations
• Exposure to offline + online integrated campaigns