Your Role
As the Digital Marketing Delivery Lead, you will oversee the delivery of multi-channel digital marketing programs, providing comprehensive oversight of end-to-end systems and workflows. Your role encompasses managing the tools, governance, and orchestration that drive seamless execution across digital campaigns and initiatives.
Act as the internal subject matter expert for digital marketing operations, with expertise spanning paid, social, owned, and performance channels.
Oversee the complete execution of digital marketing projects, including campaign management, social media activation, paid media coordination, landing page development, content publishing, tagging, quality assurance, and reporting.
Serve as the primary regional or global SPOC for digital requirements, ensuring clarity around scope, timelines, risks, dependencies, and deliverables.
Coordinate effectively across Digital, Creative, Content, Analytics, Martech, Campaigns, and external partners for successful project outcomes.
Deliver regular project status updates, identifying blockers, risks, optimization opportunities, and decision needs.
Ensure all digital assets, campaigns, and web pages adhere to quality standards, brand guidelines, accessibility, and governance requirements.
Collaborate with analytics teams to support performance marketing through KPIs, dashboards, insights, optimization, and reporting.
Maintain and enhance operational workflows, delivery fframeworks, and governance structures to drive efficiency.
Develop and manage project documentation, including briefs, scopes, trackers, workflows, runbooks, and closure documents.
Partner with leadership and capability teams to represent Digital Delivery in capability showcases, new business pitches, and transformation efforts.
Your Profile
12+ years of experience in digital marketing operations, campaign delivery, digital execution, or related domains.
Strong understanding of digital channels — paid media, social, email, web, landing pages, SEO/SEM, analytics.
Experience managing multi‑country, multi‑format digital programs in global or agency environments.
Experience working with globally distributed teams across time zones and cultures.
Familiarity with modern digital tools: social media managers, CMS, CRM, analytics, workflow systems, ad platforms, and publishing tools.
Understanding of marketing analytics, KPIs, tagging fundamentals, dashboards, UTM strategy.
Strong communication skills; ability to manage senior stakeholders.
Must Have:
Digital Operations Excellence
Stakeholder Influence
Data‑Driven Execution
Scope, Quality & Time Management
Cross‑Functional Leadership
Tool Proficiency (Excel, PPT)
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.
Make it real | www.capgemini.com
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