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Develop and Execute Joint Business Plans (JBPs) with accounts in line with company priorities & joint goals. Plan annual/ monthly sales number and review with account regular basis.
Prepare eCommerce business analytics for account for actionable insights.
Negotiates Promotions/Activations with accounts. Approval from CMM/ Trade.
Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring on time for promotions, stocks, events, driving offtakes, etc.
Firm up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain. Align the forecast basis the accounts growth plans/forecast- in terms of category and geographical spread.
Monitor the digital shelf KPIs like Availability % at different geo and SKU cuts; fill rates; SKU assortment
Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for
opportunities and gets the same across to Customer Marketing for promo planning
Tracks & provides commentary (both internally & to the customer) on special events like new item launch.
Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight
Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made
Understand the interplay between the various investment and profit drivers and manage them
Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there is market share issues) and execute them
Innovate in the areas of Banner display, search word optimization, penetration drive, upgrade & retention interventions
Experience
MINIMUM WORK EXPERIENCE
Experience Details
- Minimum 5+ years of relevant experience.
- Experience with an eCommerce team at an FMCG company with sufficient knowledge and understanding about Sales systems and processes
- Min 5 years of work experience with atleast 3 years in a Ecom Sales role; overall exposure in other functions like Supply chain , performance marketing is ok – but SALES role is mandatory.
- Industry :Any preferred- FMCG , F&B , Consumer durable
- Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team & Supply Chain
- Should have ability to plan account specific plans and execute them
- Should have qualities like team coordination, analytical ability and networking skills