Performance Marker (Paid Social & Search) – Part Time Agency Work Full Time NEW

We’re a US-based marketing firm that works with SaaS, e-commerce, and B2B companies. We help clients build and manage paid acquisition systems across Google, Meta, LinkedIn, landing pages, tracking, reporting, and optimization.

We are hiring a Senior Performance Marketer to fully own paid acquisition strategy and execution for assigned US clients. This is not a task-based media buyer role. This is an ownership role.

You’ll own paid acquisition across Google Ads, Meta Ads, and LinkedIn Ads for assigned clients. That includes strategy, campaign architecture, budget planning, creative direction, tracking setup, launch, optimization, pacing, reporting, and ongoing performance improvement.

To get that done, you will work with our internal designers, developers, account managers, and leadership team, but you are expected to proactively coordinate with them. For example, if you need creative assets, you should be able to brief the designer clearly. If tracking is not working, you should be able to identify the issue and coordinate with the developer. If performance is weak, you should be able to explain what is happening and what needs to change.

We are looking for someone who can think independently, manage complexity, and take responsibility for outcomes.

You will be responsible for:

• End-to-end paid acquisition strategy for assigned clients
• Campaign architecture across Google, Meta, and LinkedIn
• Budget allocation and channel strategy
• Full-funnel campaign structure and optimization
• Search, social, retargeting, and lead generation campaigns
• Creative briefing and messaging direction
• Researching what is working in the US market
• Landing page feedback and CRO recommendations
• Conversion tracking setup and QA using GTM and GA4
• Form tracking, custom events, and conversion verification
• Performance pacing, reporting, and optimization decisions
• Identifying problems before they become bigger issues
• Coordinating with designers, developers, and account managers to move work forward
• Explaining campaign decisions clearly to internal team members and, when needed, clients

Technical Expectations

You should be comfortable with paid media tracking and conversion QA. You do not need to be a full-stack developer, but you should understand how tracking works and be able to work with a developer to get it implemented correctly.

Be comfortable with:

• Google Tag Manager
• GA4
• Google Ads conversion tracking
• Meta Pixel and custom conversions
• LinkedIn Insight Tag
• Custom event setup
• Form tracking
• Landing page conversion tracking
• Troubleshooting tracking discrepancies
• Verifying that conversions are firing correctly before and after launch

If you have only relied on someone else to handle all tracking for you, this role is likely not the right fit.

You should have:

• 4 to 8 years of hands-on paid media experience
• Experience managing accounts without constant senior oversight
• Strong Google Ads experience
• Strong Meta Ads experience
• Experience launching LinkedIn campaigns from scratch
• Experience managing meaningful monthly ad budgets, ideally $10,000+ per month across client accounts
• Experience working with US-based clients or US-focused campaigns
• Strong understanding of US buyer behavior, messaging, creative angles, and lead quality
• Experience conducting competitive research to understand what ads, offers, hooks, and creative formats are working in the market
• Experience making strategic recommendations, not just pushing buttons inside ad platforms

This role is best suited for someone who wants true ownership, not micromanagement. You should be comfortable building campaigns from scratch, thinking strategically, explaining your decisions, coordinating with designers and developers, and being accountable for performance. If you only want to execute assigned tasks, only work in one platform, avoid tracking and QA, or need someone else to define the strategy for you, this role will not be the right fit.

Pay: ₹34,031.45 – ₹51,911.45 per month

Benefits:

• Work from home

Application Question(s):

• You get access to a new client’s ad accounts and website. Within 20 minutes, what are you looking for?
• You have $5,000 to spend for a US B2B SaaS client this month. You can only pick one channel to start. What would make you choose Google or Meta or LinkedIn?
• A founder sends you a competitor’s ad and says, “Can we just copy this?” How do you respond?
• You can only fix one thing before launch: tracking, creative, landing page, or campaign structure. How do you decide?

Work Location: Remote