Senior Digital Marketing Executive – SEO, Automation & Analytics Full Time NEW

We are hiring a Senior Digital Marketing Executive (SEO, Automation & Analytics) with 5–7 years of experience to drive organic growth through advanced SEO practices, implement automation, and deliver data-driven insights to improve website performance and lead generation for IT services.

Key Responsibilities

SEO Management

• Perform keyword research and competitor analysis
• Optimize website content, metadata, and structure
• Improve keyword rankings and organic traffic
• Conduct technical SEO audits and coordinate implementation
• Monitor search engine algorithm updates and adapt strategies

SEO Automation

• Implement and manage SEO automation tools and workflows
• Automate:
• Rank tracking
• Site audits
• Reporting processes
• Use tools/scripts for:
• Bulk SEO updates
• Data extraction and analysis
• Improve efficiency and scalability of SEO operations

Analytics & Tracking

• Manage Google Analytics 4 (GA4) and Google Tag Manager
• Track user behavior, traffic sources, and conversions
• Build dashboards using Looker Studio / Excel
• Analyze funnel performance and identify drop-offs

Performance Optimization

• Monitor and improve organic lead generation
• Identify underperforming pages and recommend improvements
• Optimize landing pages for better conversion rates

Paid Campaign Support (Limited)

• Assist in Google Ads and LinkedIn Ads campaigns
• Monitor performance and provide optimization insights

Collaboration

• Work closely with Content Writer, Graphic Designer, and SEO Executive
• Align SEO strategies with content and design execution

Requirements

• 5–7 years of experience in Digital Marketing
• Strong expertise in SEO (on-page, off-page, technical)
• Experience with SEO automation tools and workflows
• Hands-on experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager
• Familiarity with tools such as:
• SEMrush / Ahrefs / Screaming Frog (or similar)
• Basic understanding of paid advertising platforms
• Experience in B2B / IT services marketing preferred

Good to Have

• Knowledge of Python for automation and data analysis
• (e.g., scraping, data processing, reporting automation)

Key Performance Indicators (KPIs)

• Organic traffic growth
• Keyword ranking improvements
• Organic lead generation
• Conversion rate improvement
• Automation efficiency gains
• Quality of reporting and insights