Lead – Digital Marketing & Campaign Expert Full Time NEW

This role will act as a bridge between Vendor Marketing teams, Platform Marketing teams, and Global Digital Campaign Centers of Excellence, ensuring that digital marketing programs are executed effectively to drive partner engagement, campaign performance, and measurable business impact.

This role will be responsible to lead for developing and executing digital marketing campaigns for India, enabling demand generation initiatives, and supporting the adoption and engagement of Ingram Micro’s digital platforms including Xvantage.

Key Responsibilities

Digital Campaign Strategy & Execution

• Lead the planning and execution of digital marketing campaigns across multiple channels including LinkedIn, Google, Meta, programmatic, email, and web platforms
• Develop India-specific digital marketing campaigns to support vendor initiatives, product launches, and GTM programs
• Partner with Vendor Marketing teams to translate vendor priorities into high-performing digital demand generation programs

Ingram Micro-Led Marketing Programs & Marketing-as-a-Service

• Drive Ingram-led marketing initiatives and proprietary marketing programs (IPs) designed to support vendor and partner ecosystem growth across key segments such as Enterprise and SMB partner ecosystems.
• Develop and scale structured marketing programs such as Enterprise Partner Marketing initiatives and SMB-focused partner engagement campaigns.
• Enable vendor participation in Ingram Micro-led demand generation programs, helping vendors reach targeted partner and customer segments through the Ingram ecosystem.
• Support the development of Marketing-as-a-Service capabilities, where Ingram provides scalable digital marketing platforms, campaign frameworks, and execution support for vendors and partners.
• Collaborate with Vendor Marketing and Platform Marketing teams to build repeatable, data-driven marketing programs that drive engagement, pipeline, and business outcomes through the channel.

Bridge Between Vendor Marketing & Platform Marketing

• Act as a central digital marketing interface between Vendor Marketing and Platform Marketing teams
• Enable coordinated execution of campaigns that support demand generation while also driving platform adoption and engagement
• Support marketing initiatives that improve partner journeys, engagement, and conversion across Ingram Micro’s digital ecosystem

Global Campaign Alignment

• Work closely with Global Digital Campaign teams and Centers of Excellence to adopt best-in-class digital marketing frameworks
• Localize and execute global digital campaigns for the India market
• Ensure alignment with global campaign standards, tools, and measurement frameworks

Content & Digital Engagement

• Manage the digital content strategy and editorial calendar across website, campaigns, and social channels
• Work with internal stakeholders and external agencies to produce high-quality digital content including articles, campaign assets, videos, landing pages, and thought leadership pieces
• Ensure all digital content supports B2B buyer journeys and partner engagement strategies

Website & Digital Experience

• Manage and continuously improve Ingram Micro India’s website and digital campaign landing pages
• Ensure seamless campaign-to-platform digital journeys that drive engagement and conversion
• Implement SEO and digital optimization practices to increase organic traffic and digital visibility

Digital Performance & Analytics

• Track, measure, and optimize digital marketing performance using analytics tools and campaign data
• Provide insights and recommendations to improve campaign ROI, engagement, and conversion
• Build data-driven reporting frameworks for marketing leadership and vendor stakeholders

What are we looking out for in a candidate?

• 10–15 years of experience in digital marketing, demand generation, or digital campaign management
• Strong experience in B2B digital marketing, preferably in technology or IT ecosystem
• Hands-on expertise across paid media, content marketing, website management, marketing automation, and digital analytics
• Experience managing campaigns across LinkedIn, Google Ads, Meta platforms, and marketing automation tools such as Adobe Marketing Suite, Marketo, Marketing Cloud, GenAI tools etc.
• Familiarity with web analytics, SEO/GEO practices, and conversion optimization
• Strong project management skills with ability to manage multiple campaigns and stakeholders simultaneously
• Excellent collaboration skills to work with global teams, vendor marketing teams, and internal stakeholders

What Success Looks Like

• High-performing digital campaigns supporting vendor and partner programs
• Increased partner engagement and platform usage through digital initiatives
• Strong alignment between vendor marketing, platform marketing, and digital execution
• Measurable improvement in campaign performance, engagement, and marketing impact