Growth Marketing Executive – B2C Training Full Time NEW

Role Overview

We are looking for a Growth Marketing Executive to drive lead generation and campaign execution for our B2C training business. The role involves planning and executing marketing campaigns across digital channels to generate high-quality leads for professional certification programs.

 Key Responsibilities

Campaign Execution

ü Plan, manage and consistently execute lead generation campaigns across channels (LinkedIn, email, WhatsApp, etc.)

ü Coordinate with internal teams for webinars, workshops, and promotional campaigns

Lead Generation & Funnel Support

ü Track campaign performance and optimize for lead quality and conversions

ü Create landing pages, forms, and registration flows

Email & Database Marketing

ü Execute email campaigns (drip campaigns, promotions, newsletters)

ü Maintain and segment the lead database

ü Improve open rates, CTR, and conversions

Content & Communication Support

ü Coordinate with design/content teams for:

·      LinkedIn posts

·      campaign creatives

·      email content

ü Ensure messaging aligns with target audience

Performance Tracking

ü Track key metrics:

 leads generated

cost per lead

conversion rates

ü Create performance reports

ü Suggest improvements based on campaign data

Key Skills Required

ü Understanding of digital marketing channels

ü Experience in lead generation campaigns

ü Familiarity with:

ü LinkedIn marketing

ü email marketing tools

ü CRM tools

ü Strong execution ability and ownership mindset

ü Analytical thinking

Added Advantage

ü Experience in EdTech

ü Exposure to B2C lead generation