Specialist Marketing II (Field & Events Marketing Specialist) Full Time NEW

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

Key objectives

• Deliver a consistent, scalable field marketing program across India + South East Asia.
• Increase pipeline impact by improving event readiness, lead quality, and follow-up discipline.
• Create transparency through post-event ROI reporting and continuous improvement.

Key Responsibilities

• End-to-end event execution
• Own event delivery from planning to wrap-up:
• Event calendar inputs, project plans, vendor selection/management, logistics
• Booth/collateral coordination, staffing readiness, and on-site execution
• Ensure brand and message consistency with approved assets and content bundles.
• Sales activation (pre-event and post-event)
• Partner with sales to drive structured activation:
• Target account lists, invite strategy, meeting booking support
• On-site success criteria, roles and responsibilities, daily action plans
• Run pre-event readiness meetings and post-event outcomes (content) reviews with sales teams.
• Lead capture, qualification, and handoff discipline
• Ensure each contact/participant/lead is captured with required data and qualification questions.
• Reconcile leads post-event (and daily when needed), and route leads within agreed timelines.
• Track follow-up completion against SLA and escalate exceptions to the Regional Marketing Owner.
• Post-event reporting and ROI tracking
• Deliver post-event reports including:
• Outcomes vs targets (leads, meetings, engagement), spend, learnings
• Pipeline influence tracking (as defined and agreed with Sales/Marketing)
• Next-step actions and improvements for future events
• Maintain event learnings log and contribute to playbook updates.
• Merchandising management
• Own merchandising briefs and supplier coordination:
• Sourcing, quality control, delivery timelines, inventory discipline
• Ensure merchandising supports the campaign theme and partner activation needs.

Collaboration and interfaces

• Reports to: Senior Manager Marketing (Global) (line); day-to-day aligned with Regional Campaign Marketing Owner
• Works closely with: Regional and Country Sales teams, Distributors/Partners, Product (for demos/content needs), Digital Agency (as needed), Vendors (event, booth, logistics)

Qualifications / Experience

• 3–6 years experience in B2B field marketing/events (industrial/technical preferred)
• Preferred experience from Mining & Construction industry
• Proven event delivery experience across multiple countries or regions
• Strong vendor management, logistics planning, and operational execution skills
• Experience working with sales teams on target accounts and meeting programs
• Willingness and ability to travel significantly across India and South East Asia (up to 50%)

Skills And Competencies

• Project management and operational excellence
• Stakeholder management (sales, partners, vendors)
• Process discipline for lead capture, data quality, and follow-up tracking
• Strong communication and problem-solving under time pressure
• ROI mindset: measures outcomes and drives continuous improvement
• Fluency in English is a must, additional languages are considered a plus

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