Head – Performace Marketing Full Time NEW

Job Title: Head – Performance Marketing (Work from Office)

Job Location: Iscon Cross Road, Ahmedabad

Experience: 4+ years (Minimum 2 years of agency experience required)

About Digipple

Digipple is a results-driven digital marketing agency focused on delivering measurable growth for brands through data-led strategies, creative execution, and performance marketing.

Role Overview

The Head of Performance Marketing is, in effect, the business owner of the Performance Marketing division at Digipple. This is a senior, hands-on leadership role with full accountability for the division’s strategy, execution, growth, and commercial outcomes. You will own the P&L of the Performance Marketing division including revenue, profitability, resource utilization, and margin health.

You will partner with founders to shape the agency’s commercial roadmap, identify new revenue streams, and turn performance marketing into a scalable growth engine for the agency. Beyond acquisition, you will be accountable for customer retention and account growth, ensuring clients stay, expand, and become long-term partners.

On the delivery side, you will own the strategy, execution, and outcomes of all performance marketing activities across Digipple’s client portfolio, building and mentoring the performance team, setting the standard for media buying excellence, and acting as a strategic partner to clients.

Key Responsibilities

Strategy & Client Leadership

• Own performance marketing strategy across the agency’s client portfolio, tailored to each client’s business goals, funnel maturity, and category dynamics.
• Lead quarterly business reviews (QBRs), media planning sessions, and growth roadmaps with client stakeholders up to CMO/Founder level.
• Translate client business objectives into measurable media KPIs — ROAS, CAC, LTV:CAC, blended efficiency, growth velocity.
• Act as the senior point of escalation for performance issues, account audits, and strategic pivots.

Channel Ownership & Tech Stack

• Meta Ads (Facebook, Instagram, WhatsApp) & Google Ads (Search, Performance Max, YouTube, Demand Gen, Display)
• Programmatic — DV360, The Trade Desk, or equivalent DSPs for display, video, CTV, and audio.
• Affiliate and partnership marketing — network selection, partner onboarding, commission structures, fraud monitoring, and performance optimization.
• Emerging and category-specific channels — Amazon Ads, Quick Commerce media, app install networks, influencer-amplification paid layers.
• Hands on experience with peripheral tools like Klaviyo, Bitespeed, Popular CRMs integrations etc. that enables performance marketing.

Team Building & Operations

• Build, mentor, and scale a high-performing performance marketing team.
• Define SOPs, naming conventions, QA checklists, and reporting frameworks that scale across multiple client accounts.
• Establish a culture of testing, documentation, and shared learning across the team.
• Hire, onboard, and conduct performance reviews; identify training needs and create growth paths for team members.

Measurement, Analytics & Tech Stack

• Own attribution architecture across clients — GA4, server-side tracking, Conversions API where applicable.
• Build dashboards and reporting cadences (Looker Studio /Google Sheets) that deliver clear insight to clients and internal stakeholders.
• Drive a structured testing roadmap — creative, audience, bidding strategy, landing page, and offer experiments — with clear hypothesis and learning capture.
• Partner with creative and content teams to ensure performance creative is briefed, produced, tested, and iterated at velocity.

Business Growth

• Support new business pitches with media plans, forecasts, and performance proposals.
• Identify upsell and cross-sell opportunities within existing accounts.
• Stay ahead of platform changes, beta features, and industry shifts; bring proactive recommendations to clients and leadership.

Must Have Qualifications

• 4+ years of hands-on performance marketing experience, with at least 2 years in a team- leading or department-leading capacity in an agency.
• Proven track record of managing monthly media budgets of ₹1Cr+ across multiple platforms and clients.
• Deep, hands-on expertise across Meta Ads and Google Ads (Search, PMax, YouTube). Comfort getting into ad accounts when needed.
• Understanding of at least two of: programmatic DSPs, native platforms (Taboola/ Outbrain), affiliate networks, Amazon Ads.
• Strong command of GA4, Google Tag Manager, server-side tracking, and Conversions API.
• Experience working in an agency environment and managing multiple client accounts simultaneously.
• Demonstrated ability to translate data into clear narratives for client stakeholders.
• Excellent written and verbal communication in English; comfort presenting to senior client stakeholders.

Good to have

• Experience scaling D2C brands or B2B SaaS clients in Indian and/or international markets.
• Exposure to CRO and landing page optimization tools inside popular CMS (Shopify, Unbounce, Webflow).
• Google Ads, Meta Blueprint, or DV360 certifications.

What success looks like in 6 months

• Audit and stabilize existing client accounts, clear ROAS / CAC baselines documented.
• Drive measurable performance lift on at least the top 3 client accounts.
• Establish a unified reporting and QA framework adopted across all client accounts.
• Launch a structured testing roadmap with documented learnings shared across the agency.

Do Not Apply If

• You do not have hands-on experience managing Meta and Google Ads campaigns
• You have not independently handled significant ad budgets (₹1 Crore+ annually)
• Your experience is limited to internships, freelancing without scale, or academic projects
• You are not comfortable with data analysis, performance metrics, and campaign optimization
• You are looking for a remote or hybrid role (this is a full-time, work-from- office position)