Performance Marketing Specialist – D2C/FMCG Full Time NEW

Role Description

This is a full-time, on-site role for a Performance Marketing Specialist – D2C/FMCG based in Delhi. The key responsibilities include managing paid digital advertising campaigns, analyzing performance metrics, optimizing campaigns for maximum ROI, and identifying trends to drive growth. The role also involves collaborating with internal teams to align marketing strategies with broader business objectives.

Qualifications

• Strong Analytical Skills and Data Analysis capabilities to track and improve campaign performance.
• Experience in Performance Management and conducting Performance Testing for marketing campaigns.
• Excellent Communication skills, both written and verbal, for effective collaboration and reporting.
• Proficiency in digital advertising platforms and data visualization tools is a plus.
• Proven ability to work in fast-paced environments, especially in the D2C and FMCG sectors.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.