Email Marketing Specialist – Web3 & B2B Demand Generation Full Time NEW

We are hiring a performance-driven Email Marketing Specialist to own, operate, and scale Antier’s global email marketing engine. This role goes far beyond newsletters — it is a revenue-aligned demand generation function responsible for nurturing leads, enabling outbound efforts, supporting Account-Based Marketing (ABM), and driving measurable pipeline impact.

The role supports Antier’s global B2B offerings across Web3, Blockchain, AI, and enterprise technology services, and requires someone comfortable working in a high-volume, multi-service, multi-region environment. The candidate will collaborate closely with sales, pre-sales, performance marketing, and product marketing teams to convert prospects into qualified opportunities.

This position directly influences MQL creation, SQL conversion, and long-cycle enterprise deal nurturing.

Key Responsibilities

• Campaign Planning & Execution

Plan and execute end-to-end email marketing campaigns across Antier’s services and product offerings, including:

Web3 services (DeFi, GameFi, NFTs, RWA, Exchanges, AI × Web3, infrastructure, etc.)

Enterprise blockchain consulting

Product launches and GTM initiatives

Build Structured Campaign Calendars Aligned With

SEO & content marketing initiatives

Paid acquisition (PPC & LinkedIn campaigns)

Sales outreach and enablement

Execute Multiple Campaign Types

Newsletters

Promotional and service campaigns

Lead magnet campaigns

Webinar and event communications

Re-engagement campaigns

• Lead Nurturing & Funnel Management

Design And Manage Automated Lifecycle Email Journeys For

MQL nurturing

SQL conversion

Long-cycle enterprise prospects

Create Segmented Nurture Tracks For

Different Web3 verticals

Enterprise vs startup audiences

Buyer personas such as founders, CTOs, product leaders, and investors

Work closely with sales and pre-sales teams to build stage-wise communication flows aligned with deal progression.

• Segmentation & Personalization

Develop And Maintain Advanced Audience Segmentation Based On

Industry

Service interest

Geography

Deal stage

Website behavior

Content consumption patterns

Implement Dynamic Personalization Strategies, Including

Industry-specific messaging

Role-based communication

Use-case-driven narratives

• Copywriting & Messaging (B2B + Web3 Focus)

Create High-quality, Conversion-focused Communication Including

Subject lines

Email copy

CTAs

Follow-ups and sequences

Translate complex blockchain and Web3 concepts into simple, business-oriented messaging that resonates with decision-makers. Collaborate with product marketing and content teams to ensure consistent positioning.

• Marketing Automation & CRM Integration

Work With CRM And RevOps Teams To

Integrate email journeys into the lead lifecycle

Sync campaigns with sales workflows

Manage lead scoring and handoff to sales

Maintain Clean And Structured Workflows For

Qualification and routing

Re-qualification

Pipeline progression

• Outbound & ABM Support

Support Outbound And Business Development Teams By Building

Cold and warm outreach sequences

Vertical-specific templates

Partner and alliance communication flows

Contribute to ABM campaigns targeting strategic and enterprise accounts.

• Deliverability & List Health

Own Deliverability Management, Including

Sender reputation

Domain warm-up

Bounce and spam monitoring

Ensure

List hygiene

Consent management

Compliance with privacy and data regulations

• Performance Tracking & Optimization

Track And Report On

Open rate

CTR

Reply rate

MQL conversion

SQL contribution

Pipeline influenced by email

Continuously Optimize Campaigns Through

A/B testing (subject lines, content, CTAs)

Performance analysis and iteration

Tools & Platforms (Good to Have)

Experience With One Or More

HubSpot / Salesforce + Pardot / Marketing Cloud

ActiveCampaign / MoEngage / WebEngage

Apollo / Lemlist / Instantly / Salesloft (outbound support)

Zapier and CRM automation tools

Google Analytics, Looker, or BI dashboards

Required Skills

Core Skills

Strong B2B email marketing fundamentals

Funnel-based campaign planning

Marketing automation workflow design

Segmentation and personalization strategy

Performance-driven experimentation mindset

Collaboration

Ability To Work Cross-functionally With

SEO

Performance marketing

Content and design teams

Sales and pre-sales

Experience & Background

3–6 years of experience in B2B email marketing

Experience in SaaS, IT services, consulting, or technology companies preferred

Success Metrics (KPIs)

The Candidate Will Be Evaluated On

Email-driven MQL volume

Email-assisted SQL conversions

Nurture-to-opportunity conversion rate

ABM engagement performance

Deliverability and sender reputation health

Campaign execution quality and timelines

Why This Role Matters at Antier

This Role Directly Supports

Global lead generation programs

Enterprise sales pipeline growth

Web3 ecosystem and partner expansion

Go-to-market initiatives for new services and platforms

This is not a newsletter role.

This is a revenue-aligned, growth-focused email marketing role.

Soft Skills & Mindset

Strong ownership and accountability

Comfortable working in fast-moving, multi-project environments

Curious about Web3, AI, and emerging technologies

Ability to operate with ambiguity and evolving priorities