Music Marketing Manager – UR Debut Full Time NEW

Company Description

EYP Creations is a leading entertainment and talent management company specializing in Punjabi and global music industries for over a decade. With a presence in both India and Canada, the company provides comprehensive solutions, including Talent Management, Content Distribution, Brand Solutions, Digital and On-Ground Events, and Content Marketing. EYP Creations is dedicated to fostering growth in the entertainment sector and creating impactful experiences through innovative strategies and projects.

Music Marketing Manager – UR Debut 

Responsibilities: 

• Own end-to-end marketing for music campaigns across multiple platforms, from strategy to execution
• Have a good pool of creative ideas that can be implemented to push songs growth
• Build and manage relationships with artists, internal team, and external stakeholders to ensure seamless execution 
• Develop, and execute insight led marketing campaigns rooted in pop culture
• Identifying the right creators, making a strategy based creator plan 
• Work closely with internal team to ensure timely execution with proper creative flow 
• Track campaign performance, audience behaviour n acceptance, market trends to ensure campaign success 
• Understand what’s working and pivoting fast
• Identify growth opportunities in existing catalogue, suggest methods to build it and lead from ideation to execution

Requirements: 

• Strong creative instinct with the ability to translate ideas into impactful campaigns
• Up-to-date with new music releases, trends, and what’s currently working across platforms
• Solid understanding of platform algorithms (Instagram, YouTube, Spotify) and performance drivers
• Collaborative team player with a strong sense of ownership and accountability
• Capable of managing projects independently from ideation to execution
• Genuine interest in music and evolving industry trends
• Able to make references & pitch decks for campaigns
• 1-3 years of experience in music marketing, marketing at brand or agency level
• Good communication skills