Marketing Platform Auto Senior Analyst Full Time NEW

Designation: Marketing Platform Auto Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.

What are we looking for? Graduation

• Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates.
• API Integrations: Understanding of API integration concepts to facilitate data exchange between Adobe Campaign Classic and other platforms.
• Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports.
• Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently.
• Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies.
• Education Qualification: Graduation
• Adobe Campaign Classic Certification: Adobe Campaign Classic Developer or Adobe Campaign Classic Architect certification is preferred
• Adobe Campaign Classic Expertise: In-depth knowledge and hands-on experience in configuring and utilizing.
• Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.
• CRM Integration: Experience in integrating Adobe Campaign Classic with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.
• Team Leadership: Strong leadership skills to guide and mentor a team of campaign developers and administrators.
• Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions.
• Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. Roles and Responsibilities:
• Marketing Automation Strategy execution:
• Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Adobe Campaign Classic.
• Technical Leadership:
• Lead a team of Adobe Campaign Classic developers and SMEs, providing technical guidance during UAT, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards. Adobe Implementation:
• Design, configure, and implement various components of Adobe Campaign Classic, including journeys, automation workflows, email templates, landing pages, offer creations, while ensuring scalability and maintainability. Integration and Data Management:
• Oversee data integration between Adobe Campaign Classic and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns. Campaign Execution:
• Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes. A/B Testing and Analytics:
• Utilize Adobe Campaign Classic analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies. Security and Compliance:
• Ensure Adobe Campaign Classic implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies. Troubleshooting and Issue Resolution:
• Act as the technical escalation point for Adobe Campaign Classic-related issues and provide timely resolutions to maintain smooth operations. Documentation and Training:
• Create technical documentation, guidelines, and best practices for Adobe Campaign Classic usage. Conduct training sessions to upskill the marketing and technical teams on Adobe Campaign Classic functionalities. Stay Updated with Adobe Campaign Classic Trends:
• Keep abreast of the latest updates, features, and trends in Adobe Campaign to suggest innovative solutions and improvements. Work Orchestration and Data hygiene:
• Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership., Any Graduation