Director of Brand Strategy Full Time NEW

Job title: Brand Strategist & Creative Director

Location: Bangalore

Experience: 15+ years of overall experience in brand strategy, creative leadership, and integrated marketing for B2C & B2B / technology-driven organizations

Role Overview

·        We are seeking a Brand Strategist & Creative Director to own and elevate our brand presence across all digital and marketing touchpoints. This is a highly hands-on leadership role responsible for defining brand strategy, directing creative execution, driving demand generation, and aligning marketing operations with business goals.

·        The ideal candidate will combine strategic thinking, creative excellence, and operational rigor, with deep experience in technology-led branding, AI-driven marketing, and automation-led growth in the US market.

·        A core expectation of this role is the ability to leverage AI/LLMs and automation to deliver measurable improvements in marketing efficiency, campaign velocity, and pipeline impact.

·        Candidates with prior experience in the US market across transportation, tourism, hospitality, or tour operations domains will be given a strong preference.

Key Responsibilities

1.     Brand Strategy & Positioning

·        Define, evolve, and own the company’s brand strategy, brand architecture, messaging framework, and visual identity

·        Ensure consistent brand voice and storytelling across all channels including website, campaigns, content, and sales assets

·        Lead brand research, competitive positioning, and market insights for B2B technology audiences

2.     Creative Direction & Content Leadership

·        Act as the creative owner for all marketing outputs—campaigns, websites, videos, images, presentations, and sales enablement assets

·        Translate business objectives into high-impact creative concepts and campaign narratives

·        Lead creative production for:

·        Brand and explainer videos

·        Campaign visuals and ad creatives

·        Website UI banners, visual storytelling, and assets

·        Maintain quality, originality, and consistency across all creative deliverables

3.     Digital Campaigns & Demand Generation

·        Own end-to-end digital campaign planning and execution, from strategy to delivery in the US market

·        Drive organic and paid lead generation efforts aligned to pipeline and revenue goals

·        Plan, execute, and optimise:

·        Website organic lead generation (SEO/GEO-driven)

·        Paid media campaigns across Google, Meta, and LinkedIn

·        Collaborate closely with sales and leadership to align campaigns with GTM priorities

·        Leverage AI and automation to improve key performance metrics, including:

·        Reduction in Cost per Lead (CPL)

·        Improved conversion rates across funnel stages

·        Faster campaign launch and optimization cycles

·        Increased campaign scalability and efficiency

4.     Website & Marketing Operations

·        Own the company website as a primary growth engine

·        Conversion optimisation

·        Content strategy

·        SEO/GEO performance

·        Manage website updates, landing pages, and campaign integrations using WordPress

·        Lead marketing operations through HubSpot Marketing Hub, including:

·        Campaigns

·        Email workflows

·        Lead scoring and attribution

·        Reporting and dashboards

·        Implement AI/LLM-driven workflows to:

·        Scale content creation (blogs, landing pages, ad creatives)

·        Enable personalization and audience segmentation

·        Automate lead nurturing and lifecycle marketing

·        Drive measurable outcomes such as:

·        Improved website conversion rates

·        Higher MQL to SQL conversion

·        Reduced manual effort and faster turnaround time

5.     Analytics & Performance Management

·        Track and analyse campaign and website performance using:

·        Google Analytics (GA4)

·        Looker Studio

·        HubSpot analytics

·        Translate data into insights and continuous improvement actions

·        Utilize AI-driven analytics to:

·        Enable predictive insights and performance forecasting

·        Optimize channel spend and budget allocation

·        Own and report on KPIs including:

·        Marketing-attributed revenue and ROI

·        Funnel conversion metrics

·        Campaign efficiency and velocity

6.     Project Delivery & Stakeholder Management

·        Own project timelines, creative workflows, and campaign delivery from concept to launch in the US market

·        Collaborate with internal stakeholders including leadership, sales, product, and external partners

·        Ensure on-time, on-brand, and high-quality delivery across multiple concurrent initiatives

Required Skills & Expertise

Strategic & Functional Expertise

·        Brand strategy & brand management

·        Creative direction and visual storytelling

·        Digital campaign strategy and execution

·        Website organic lead generation

·        Paid media lead generation

·        SEO / GEO understanding and implementation

·        Marketing operations and automation

·        End-to-end project delivery

·        Stakeholder management and executive communication

·        Mandatory: Hands-on expertise with AI tools, Large Language Models (LLMs), and AI-driven marketing workflows

·        Mandatory: Proven track record of using AI/automation to deliver measurable business outcomes, such as:

·        Reduction in Cost per Lead (CPL)

·        Improved conversion rates

·        Faster campaign deployment cycles

·        Increased content production efficiency

Tools & Platforms (Hands-on Experience Required)

·        HubSpot Marketing Hub

·        HubSpot CRM

·        WordPress CMS

·        Google Ads

·        Meta Ads Manager

·        LinkedIn Campaign Manager

·        Google Analytics / GA4

·        Looker Studio

·        Canva

·        Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects – or equivalents)

·        AI-powered tools and platforms (e.g., ChatGPT, generative AI tools, marketing automation platforms) – mandatory

Leadership Expectations

·        Strong ownership mindset with the ability to operate both strategically and tactically

·        Mentorship of internal creative, content, and marketing team members

·        Clear communicator who can influence senior stakeholders and business leaders

·        High attention to detail with a bias toward execution and measurable outcomes

·        Data-driven mindset with accountability for KPIs and business impact

·        Ability to translate AI/automation capabilities into tangible revenue and growth outcomes

Nice to Have

·        Experience in software development, SaaS, or IT services branding

·        Experience working in high-growth or scale-up environments

·        Exposure to ABM (Account-Based Marketing) and enterprise B2B campaigns

Experience in the US market within transportation, tourism, hospitality, or tour operations domains will provide a strong competitive advantage