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Social Media & Influencer Marketing Executive
Company: MY ARMOR — D2C E-commerce Brand (Bedding, Home & Baby)
Location: On-site (Gota, Ahmedabad, Gujarat)
Experience: 2 years & Above
Working Days – 6days a Week
About the Role
MY ARMOR is a growing D2C brand selling across Amazon, Flipkart, and our own website. We’re building our social media presence from the ground up and looking for a hands-on executor who can own daily social media operations and influencer collaborations — someone who doesn’t just plan, but actually ships content and grows the channels.
This is a build-from-zero role. You’ll be the first dedicated person on social media. If you love creating content, building creator relationships, and want to see direct impact of your work — this is for you.
What You’ll Do
Social Media Operations
- Own and execute the content calendar across Instagram, YouTube, and other platforms
- Ensure timely daily posting — reels, stories, carousels, posts
- Write captions, prepare creative briefs, and coordinate with designers for assets
- Monitor and respond to comments and DMs — you are the brand’s voice online
- Track and report weekly performance metrics (reach, engagement, follower growth)
- Stay on top of algorithm changes, trending audio, and platform best practices
Influencer Marketing
- Identify and shortlist relevant micro and macro influencers aligned with our categories
- Reach out, negotiate terms (paid and barter), and manage end-to-end campaign execution
- Coordinate briefings, content reviews, approvals, posting, and performance tracking
- Build and maintain an influencer database with rates, history, and performance data
- Develop long-term relationships with top-performing creators
Research & Reporting
- Conduct competitor analysis — what’s working for other D2C brands on social platforms
- Analyse influencer campaign performance (reach, engagement, CPM, ROI)
- Identify trending creators, formats, and new collaboration opportunities
- Prepare weekly performance reports
What We’re Looking For
Must-Have:
- Strong communication in English and Hindi
- Hands-on experience with Instagram (Reels, Stories, Carousels) — personal projects or college work counts
- Ability to write engaging captions and content briefs
- Self-driven and organized — can run a content calendar without daily reminders
- Comfortable reaching out to influencers and negotiating deals
- Proficiency in Google Sheets
Good-to-Have:
- Experience with tools like Meta Business Suite, Buffer, Canva, or CapCut
- Experience with influencer platforms (Winkl, Pulpkey, or similar)
- Understanding of D2C or e-commerce social media
- A personal social media presence that shows content sense
To Apply
Share your resume to [email protected] or text on 9723499995 along with:
- Links to any social media handles you’ve managed (brand or personal)
- A short note (3–5 lines): Pick any D2C brand’s Instagram — what’s one thing they do well and one thing you’d change?
Pay: ₹20,000.00 – ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Gota, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Have you personally managed any social media account (brand, personal with 1K+ followers, or college project) where you posted content regularly for at least 3 months?
- Are you comfortable doing influencer outreach — cold messaging creators, negotiating rates, and following up?
- How many Instagram Reels or YouTube Shorts have you created or edited (approximately)?
- How many social media accounts (brand or business) have you managed?
- Can you independently plan, schedule, and post content daily without needing someone to remind you?
- On average, how many posts/reels/stories per week have you managed on a single account?
- Have you used any social media scheduling tool (Meta Business Suite, Buffer, Later, Hootsuite, or similar)?
Experience:
- Marketing: 1 year (Required)
Location:
- Gota, Ahmedabad, Gujarat (Preferred)
Work Location: In person
