E‑commerce & Performance Marketing Executive – Shopify Full Time NEW

Role Overview

This role is responsible for managing and growing Adila’s D2C business on Shopify by handling website management, catalog and creatives, basic SEO, order tracking, and supporting performance marketing across Meta and Google Ads. The candidate will work closely with the founder/marketing team to ensure a smooth customer experience and consistent brand presence online.

Key Responsibilities

1. Shopify Website Management

Manage, and update the Shopify website, including themes, menus, pages, and basic apps.

Ensure the website is mobile friendly, fast, and aligned with brand guidelines.

2. Catalog, Creatives, and Content

Create, upload, and manage product listings including titles, descriptions, pricing, tags, and collections.

Coordinate and upload high‑quality product photos and lifestyle images, ensuring correct sizing and naming.

Design or coordinate homepage banners, promotional creatives, and collection images for campaigns and launches.

3. SEO & On‑Site Optimization

Implement basic on‑page SEO: keywords in titles, meta descriptions, alt text, URL structure, and internal links.

Monitor organic traffic and rankings using tools such as Google Search Console/Analytics and suggest improvements.

4. Orders, Pricing & Operations

Monitor and track orders on Shopify, coordinate with logistics partners, and flag any delays or issues.

Update prices, offers, and discount codes on the website as per business requirements.

Maintain accuracy of stock status and product availability in coordination with the operations team.

5. Performance Marketing Support (Meta & Google Ads)

Study and regularly review performance of Meta (Facebook/Instagram) and Google Ads campaigns run by internal teams or agencies.

Prepare performance reports (CTR, CPC, ROAS, conversions, spend) and highlight key learnings.

Suggest optimization ideas for campaigns such as new audiences, creatives, copies, and landing pages based on data.

Research trending topics, seasonal moments, and competitor activities to recommend new ad angles and brand outreach ideas.

6. Reporting & Insights

Track key KPIs such as website traffic, conversion rate, average order value, and campaign performance.

Share weekly and monthly dashboards with actionable insights and recommendations.

Required Qualifications & Skills

Bachelor’s degree in Marketing, Business, Communications, Design, or a related field.

1–3 years of experience in e‑commerce management or digital marketing, preferably with Shopify‑based D2C brands.

Working knowledge of Shopify admin (products, collections, themes, basic apps).

Basic skills in Canva/Photoshop or similar tools to create and adapt banners and creatives.

Understanding of on‑page SEO and familiarity with Google Analytics/GA4, Search Console.

Exposure to Meta Ads Manager and Google Ads with ability to read dashboards and basic metrics.

Strong attention to detail, data‑driven mindset, and ability to manage multiple tasks in a fast‑paced D2C environment.

Preferred Attributes

Experience in fashion, beauty, or lifestyle brands.

Interest in social media trends, influencers, and digital culture for spotting content and campaign opportunities.

Proactive, ownership‑driven attitude with willingness to learn and experiment with new tools and strategies.

Reporting

Reports to: Founder (Adila)

Location: Mumbai (On‑site)

Address: Flat 32, block #8, Shyam niwas building , opposite Breach Candy hospital, near Benzer.