Head – Marketing & Admissions for MIT Junior Colleges Full Time NEW

Head – Marketing & Admissions

MIT Vishwashanti Gurukul Higher Secondary Schools & Junior Colleges

Role Summary

The Head – Marketing & Admissions will be responsible for driving student enrolment growth across all campuses, strengthening brand positioning, and implementing centralized as well as localized marketing strategies. The role requires a strong blend of strategic planning, execution excellence, team leadership, and data-driven decision-making to achieve admissions and brand objectives for the institution.

Key Responsibilities

1. Strategic Planning

• Develop and implement a group-level marketing and admissions strategy aligned with organizational goals.
• Define annual admission targets for all campuses, including Higher Secondary Schools and Junior Colleges.
• Identify new markets, expansion opportunities, and feeder channels to increase admissions.
• Develop competitive positioning strategies to enhance institutional visibility and reputation.

2. Admissions Management

• Design and standardize the end-to-end admission process across campuses.
• Monitor and manage the admissions funnel on a daily and weekly basis (enquiries → counselling → conversions → enrolments).
• Improve conversion ratios through structured counselling processes, parent engagement strategies, and team training.
• Ensure a smooth and positive admission experience for parents and students.
• Build systems for timely follow-ups and enquiry management.

3. Marketing & Branding

• Lead brand positioning and visibility initiatives across Maharashtra.
• Plan and execute:
• ATL & BTL campaigns
• School outreach programs
• Events, seminars, workshops, and admission drives
• Print, outdoor, and local marketing activities
• Ensure consistency in branding, communication, and promotional materials across all campuses.

4. Digital Marketing

• Oversee digital marketing channels including:
• Website management
• SEO & SEM campaigns
• Social media marketing
• Online lead generation campaigns
• Collaborate with digital marketing agencies and vendors for performance marketing initiatives.
• Monitor campaign effectiveness, lead quality, and ROI on digital spends.
• Develop data-driven digital strategies to improve enquiry generation and admissions.

5. Lead Generation & Outreach

• Build strong lead pipelines through:
• School tie-ups and feeder institutions
• Education fairs and exhibitions
• Community engagement programs
• Referral and outreach campaigns
• Develop strategic partnerships with coaching institutes, influencers, and academic partners for Junior College admissions.
• Identify innovative local marketing opportunities to strengthen admissions.

6. Team Leadership

• Lead, mentor, and manage:
• Marketing teams
• Admission counsellors
• Tele-calling and enquiry management teams
• Set KPIs, performance benchmarks, and admission targets for teams.
• Conduct regular training sessions on counselling, communication, conversion skills, and parent handling.
• Foster a high-performance, result-oriented team culture.

7. Data & Analytics

• Track and analyze key metrics such as:
• Enquiry sources
• Conversion ratios
• Cost per lead
• Cost per admission
• Campaign effectiveness
• Use CRM tools to manage and optimize the admissions pipeline.
• Prepare and present MIS reports and dashboards to leadership regularly.
• Use market and competitor analysis to guide strategic decisions.

8. Budget Management

• Plan and manage the annual marketing and admissions budget.
• Optimize cost per lead and cost per admission across campaigns.
• Ensure maximum ROI on marketing initiatives and promotional activities.
• Monitor vendor performance and marketing expenditures.

9. Parent Engagement & Experience

• Develop strategies for:
• Parent orientation programs
• Open houses
• Campus visits and engagement activities
• Ensure high satisfaction levels during all admission interactions.
• Build strong parent communication and relationship management systems.

10. Compliance & Coordination

• Ensure compliance with admission norms and guidelines applicable to educational institutions.
• Work closely with:
• Academic Heads
• Campus Principals
• Operations Teams
• Finance and Administration Teams
• Coordinate effectively to ensure seamless admissions operations across campuses.

Key Skills & Competencies

• Strong leadership and people management skills
• Excellent communication, presentation, and persuasion abilities
• Strategic thinking with strong execution capability
• Data-driven decision-making and analytical mindset
• Expertise in digital marketing and lead generation
• Strong understanding of the education sector and admissions ecosystem
• CRM and admissions management proficiency
• Budget planning and campaign management expertise

Qualifications

• MBA in Marketing / Business Administration (Preferred)
• Graduate in any discipline (Mandatory)

Experience

• 8+ years of experience in Marketing and Admissions
• Minimum 3–5 years in a leadership role
• Experience in Schools / Educational Institutions preferred
• Experience handling multi-location operations preferred

Compensation

• Budget: ₹25–30 Lakhs Per Annum (CTC)

Location

• Pune, Maharashtra