Specialist-Digital Marketing Full Time

Role/ Job Title: Specialist-Digital Marketing

Function/ Department: Social & Digital Platforms

Job Purpose:

Drive a high-impact influencer and creator ecosystem to build brand salience, trust, and business outcomes for IDFC FIRST Bank. This role will lead the end-to-end strategy, execution, and optimization of creator-led content across platforms.

Roles & Responsibilities:

• Influencer Strategy & Roadmap
• Build and own the influencer marketing charter aligned to brand and business goals
• Define role of creators across the funnel: awareness, consideration, and conversion
• Identify priority platforms (Instagram, YouTube, LinkedIn, etc.) and content formats
• Creator Ecosystem Development
• Build and manage a diverse creator network (finance, lifestyle, regional, emerging creators)
• Identify and onboard high-potential micro and macro influencers
• Develop long-term partnerships vs one-off collaborations
• Content & Campaign Leadership
• Lead concept development for influencer-led campaigns (educational, product-led, storytelling)
• Ensure platform-native, insight-driven content (short-form, reels, YouTube formats, etc.)
• Drive integration of influencers into key brand IPs and campaigns
• Performance & ROI
• Define success metrics across reach, engagement, consideration, and conversions
• Track, analyse, and optimise creator performance and content effectiveness
• Work closely with performance marketing to drive measurable business outcomes
• Compliance & Brand Governance
• Ensure all influencer content adheres to BFSI regulations and brand guidelines
• Build frameworks for disclosures, claims, and responsible communication
• Cross-functional Collaboration
• Partner with brand, product, digital, and regional teams for integrated campaigns
• Work with agencies and platforms for scale and execution excellence

Education Qualification:

Post-graduation: Master’s degree in marketing, Communications or related field.

Experience:

• 8–12 years of experience in influencer marketing, content, or digital strategy.
• Strong understanding of social platforms, creator economy, and content trends.
• Experience in scaling influencer programs with measurable impact.
• Ability to balance creativity with performance and compliance (BFSI experience preferred).
• Strong network within creator and agency ecosystem.