Senior Specialist – Performance Marketing (B2B Media) Full Time NEW

About Affinity

Affinity is pioneering new frontiers in AdTech by building solutions that go beyond today’s limitations and unlock new monetization opportunities for both publishers and advertisers. With a global team of 600+ professionals across the US, Europe, and Asia, we are developing privacy-first advertising infrastructure that thrives beyond traditional walled gardens.

We empower publishers to maximize the value of their digital assets while enabling advertisers to connect with highly engaged, high-intent users through innovative and scalable touchpoints.

Role: Senior Specialist – B2B Media (Performance Marketing)

Location: Mumbai, India

About the Role

We’re looking for a Media Buyer who thrives on data, experimentation, and performance. You will own LinkedIn-first media execution, working at the intersection of creativity, analytics, and B2B marketing strategy.

This is the ideal role for a curious, analytical, and ambitious marketer eager to build a career in AdTech and performance media.

Key Responsibilities

Campaign Planning and Execution

• Plan, launch, and optimize LinkedIn campaigns targeting advertisers, publishers, and CXOs.
• Design ABM workflows using CRM lists, company targeting, and intent-based retargeting.
• Collaborate with content and design teams to deliver impactful ad formats (carousel, video, document, and conversation ads).

Testing and Optimization

• Conduct A/B testing across creatives, audiences, and CTAs.
• Continuously optimize for lower CPLs and higher engagement.
• Analyze data to identify insights and scale winning experiments.

Google Search (Supportive Channel)

• Run search-only campaigns for branded and category terms.
• Integrate with LinkedIn campaigns through UTMs and GA4 tracking.

Analytics and Collaboration

• Build dashboards using GA4 and LinkedIn Ads Manager.
• Share weekly insights with content, CRM, and sales teams to refine targeting and performance.

Required Skills & Experience

• 2–3 years of hands-on experience managing LinkedIn Ads, preferably in an agency or B2B environment
• Strong expertise in LinkedIn Campaign Manager (mandatory)
• Working knowledge of Google Ads (Search) is an added advantage
• Proficiency in GA4, UTM tracking, and Excel/Google Sheets for performance analysis and reporting
• Strong analytical mindset with a data-driven approach to decision-making
• High attention to detail with strong execution discipline
• Ability to manage multiple campaigns simultaneously and meet tight deadlines
• Curious, proactive, and eager to test, learn, and optimize continuously