Marketing Executive – Digital & Content Full Time NEW

We’re looking for a Marketing Executive – Digital & Content who can bring the same level of precision and clarity to our digital presence. This role sits at the center of our marketing operations — managing content, coordinating with agencies, tracking performance, and turning insights into action.

Key Responsibilities

Content & Brand Management

• Own and manage the content calendar across Instagram, YouTube, LinkedIn, and WhatsApp channels
• Translate brand strategy into clear, actionable creative briefs for agency partners
• Review and approve all outgoing content to ensure alignment with Traya’s brand voice and visual identity
• Write and edit content including social media captions, ad copy, emailers, and landing page text

Agency & Campaign Coordination

• Act as the primary point of contact for the digital marketing agency
• Conduct weekly campaign review meetings and track performance against KPIs
• Manage campaign timelines, approvals, and deliverables across multiple active campaigns
• Collaborate closely with internal teams to ensure seamless execution of marketing initiatives

Performance Tracking & Reporting

• Monitor and analyze campaign performance metrics including CPL, CTR, engagement rates, and lead quality
• Build and maintain simple weekly dashboards for internal reporting
• Identify trends, optimization opportunities, and actionable improvements based on campaign data
• Work closely with the sales team to understand lead quality and improve conversion outcomes.

We’re Looking For

• 3–5 years of experience in digital marketing, preferably in real estate, luxury, lifestyle, or hospitality sectors
• Strong written and verbal communication skills in English
• Hands-on experience with Meta Ads Manager, Google Analytics, and CRM platforms
• Experience working with and managing external marketing agencies
• Ability to think analytically and make data-driven recommendations
• Familiarity with NRI audiences and campaigns is an added advantage

About Traya

Traya is a residential brand built on a simple principle — nothing unnecessary, nothing absent. Every interaction, every detail, and every piece of communication reflects that philosophy.

Why Join Us?

At Traya, marketing is not about noise — it’s about clarity, consistency, and meaningful storytelling. You’ll work on a brand that values thoughtful execution, strong design sensibility, and long-term impact.

Interested candidates can apply or share their profiles at raviteja.v@piersoft.com

What’s up DM: 9100387455