VM Creative – Van Heusen Full Time

Supporting Actions

VM Creatives for Brand

• Responsible for designing window displays for EBOs, B&S stores.
• Responsible for prop development for EBOs, B&S stores.
• Support in store designs (trial room artworks, shield artworks etc.) for specific stores.
• Create artworks for offer communications on basis of inputs (stores, offer dates etc.) from Operations team.
• Support in designing planograms for stores.
• Prepare adaptations of window displays.

Negotiations with Vendors

• Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
• Get dockets for creative purchases.

Secondary research

• On the basis of concepts from the Design team, conduct secondary research into international brands using online resources (style sites etc.).
• Conduct market visits (malls, retail stores etc.) to observe language communicated by competitors in visual displays.

Seasonal visuals

• Receive seasonal visuals from Marketing post photoshoots and develop adaptations of same for Retail.
• Communicate guidelines for seasonal visuals to Retail.

Updating the VM Manual

• Collate data and regularly update VM Manual for façades and window displays of stores.

Feedback

• Provide regular and constructive feedback to stores on their displays to ensure they are in line with concept.