Digital Marketing Executive (SEO & Website) Full Time NEW

Job description

Job Title: Digital Marketing Executive (Website & SEO)

Experience: 2 to 5 Years

Location: Delhi

Role Objective

To drive content creation, SEO, social media, and paid marketing initiatives, ensuring improved search visibility, website traffic, brand positioning, and consistent lead generation.

Key Responsibilities

1. Build and manage high-quality digital content including website pages, presentations, brochures, blogs, and marketing materials aligned with business offerings and branding.

2. Handle organic SEO activities, including keyword optimization, on-page and off-page SEO, and continuous improvement of search rankings.

3. Manage and execute social media promotion strategies, particularly on LinkedIn, to increase engagement, brand awareness, and audience reach.

4. Plan and manage paid marketing activities, including guest postings, LinkedIn Ads, and other digital campaigns to enhance visibility and generate leads.

5. Optimize campaigns and strategies to improve SEO rankings, website traffic, and conversion rates.

6. Track and analyze campaign and website performance using tools such as Google Analytics and Search Console and provide actionable insights.

7. Identify opportunities for content improvement, audience targeting, and campaign optimization.

8. Coordinate with internal teams to ensure alignment between marketing, website content, and business objectives.

9. Ensure smooth website updates, performance monitoring, and issue coordination.

10. Drive and support lead generation initiatives through multiple digital channels.

Core Skills & Expertise

· 3+ years of experience in Digital Marketing / SEO roles.

· Strong experience in SEO (on-page, off-page, and link-building/guest posting strategies).

· Hands-on experience in social media marketing (LinkedIn preferred).

· Knowledge of paid campaigns (Google Ads, LinkedIn Ads, etc.).

· Proficiency in Google Analytics, Search Console, and performance tracking tools.

· Strong understanding of content creation for websites and marketing assets.

· Good communication, analytical, and coordination skills.

Qualifications

Bachelor’s degree in marketing, Business, IT, or related field.

Certification in Digital Marketing / SEO / Google Ads (preferred).

Role: Digital Marketing Executive

Industry Type: Software Development

Department: Digital Marketing

Employment Type: Full Time, Permanent

Role Category: Digital Marketing & SEO

Key Skills

Digital Marketing, SEO, Social Media Marketing, Google Ads, LinkedIn Ads, Guest Posting, Content Management, Website Management, Google Analytics, Lead Generation