Sr. Associate – Growth Marketing Full Time

About GoNanny

GoNanny is a hyper-growth consumer tech startup on a mission to revolutionize the childcare and domestic assistance space in India. Backed by renowned Angel Investors and top-tier VCs, we are building a reliable, high-quality ecosystem that seamlessly connects families with trained, professional nannies.

We do not just provide a service; we position ourselves as a trusted partner in the journey of parenthood. We are scaling rapidly and actively building the foundational teams that will drive our next phase of exponential growth. At GoNanny, you won’t just be an employee—you will be a builder shaping the future of organized childcare in India.

The Role

As a Senior Associate – Growth Marketing, you will be the growth engine for GoNanny. Initially, your primary mandate will be Demand-Side Growth—building the brand, driving visibility among young urban parents, and generating high-quality leads for our services. As we launch our tech product, you will eventually double down on Supply-Side Growth, designing and running campaigns to attract, vet, and onboard high-quality care professionals (Nannies).

Key Responsibilities:

1. Demand Generation & Performance Marketing (Paid Channels)

• SEM & Paid Social: Strategy, execution, and optimization of paid campaigns across Google Ads, Meta (Instagram/Facebook), and LinkedIn to drive high-intent leads.
• A/B Testing: Continuously test ad copy, creatives, landing pages, and audience targeting to lower Customer Acquisition Cost (CAC) and improve conversion rates.
• Funnel Optimization: Track lead quality and collaborate with the sales/operations team to ensure high lead-to-conversion rates.

2. Organic Growth & Digital Infrastructure (SEO & Website)

• SEO Strategy: Conduct keyword research and implement on-page/off-page SEO strategies targeting high-intent parental keywords (e.g., “best nannies in Bengaluru”, “toddler care at home”).
• Website Performance: Work on improving website user experience (UX), page load speeds, and landing page conversion rates using tools like Google Analytics 4 (GA4) and Google Search Console.

3. Brand Visibility & Content (Social & Influencers)

• Social Media Management: Build and maintain an active, highly engaging presence on Instagram, LinkedIn, and community platforms. Position GoNanny as a thought leader in child safety and parental peace of mind.
• Influencer Marketing: Identify, onboard, and manage relationships with “Mommy/Daddy Bloggers,” parenting influencers, and pediatric communities in premium urban segments to drive organic trust.

4. The Horizon: Supply-Side Marketing (Future Mandate)

• Lead Gen for Nannies: Design targeted, hyper-local marketing campaigns (vernacular ads, low-data landing pages, Facebook/WhatsApp community groups) to generate inbound leads for the supply side.
• BTL & Partnerships: Explore offline/hyper-local partnerships to tap into localized pools of blue-collar/specialized care workforce.

What We Are Looking For

• Experience: 3+ years of hands-on experience in performance marketing and digital growth, preferably in a B2C startup, hyper-local service, or parenting/ed-tech brand.
• Platform Expertise: Deep proficiency in Google Ads Manager, Meta Ads Manager, GA4, and SEO tools (like SEMrush, Ahrefs, or Moz).
• Analytical Mindset: You don’t just look at clicks; you care about Cost Per Lead (CPL), Customer Lifetime Value (LTV), and ROI. Strong Excel/Google Sheets skills are a must.
• Creative Edge: Ability to collaborate with designers/copywriters to produce high-performing ad creatives and copy that resonate emotionally with anxious parents.
• Scrappiness: Comfortable working in an early-stage startup setup where processes are built from scratch and agility is prized over rigid structures.

Why Join GoNanny?

• Front-Row Seat to Growth: Work directly with the Founders and play a defining role in a heavily VC-funded startup.
• Accelerated Growth: Work directly with seasoned founders and leaders, with unparalleled opportunities for career advancement as the company scales.
• Real Impact: Your daily work directly dictates the livelihood of women stepping into professional child care and brings peace of mind to countless families.
• Autonomy: We hire smart people and give them the runway to build and execute.
• Competitive Compensation: Attractive salary, performance incentives, and equity options for the right candidate.