Lead Content And Social Media Full Time

Job Title: Lead – Content & Social Media (D2C & SaaS)

Location: Noida Sec 4

Experience: 4+ Years

Industry: D2C, SaaS, Tech, E-commerce

Role Overview

We are looking for a strategic and hands-on Content & Social Media Lead with deep experience across D2C and SaaS brands. This role owns content strategy, visual direction, social media growth, and performance alignment—working closely with design, marketing, product, and sales teams.

Key Responsibilities

● Lead end-to-end content & social media strategy for D2C and SaaS brands

● Define brand voice, content pillars, and visual identity across platforms

● Own content planning, creation, and execution (static, reels, carousels, videos)

● Provide creative direction to designers, video editors, and creators

● Drive platform growth across Instagram, LinkedIn, YouTube, X (Twitter)

● Plan and execute: ○ D2C: Product drops, launches, UGC, influencer campaigns

○ SaaS: Feature launches, product education, use cases, thought leadership

● Ensure content aligns with performance marketing, GTM, and revenue goals

● Track and optimize KPIs: Reach, Engagement, CTR, Leads, Conversions

● Build and manage content workflows, calendars, and review systems

● Mentor and manage junior content & social team members

● Stay updated with trends, formats, algorithms, and competitor benchmarks

Required Skills & Qualifications

● 4+ years of experience in content & social media leadership roles

● Strong hands-on experience with D2C + SaaS brands

● Deep understanding of: ○ Content funnels (Awareness → Consideration → Conversion) ○ Platform-wise content strategies

● Strong content design sense (layouts, typography, brand consistency)

● Ability to brief, review, and optimize design & video assets

● Proficient with tools like: ○ Canva / Figma ○ Meta Business Suite ○ Social scheduling & analytics tools ● Data-driven mindset with strong reporting & insight generation skills

● Excellent stakeholder management and leadership skills Good to Have

● Experience scaling brands from 0–1 or 1–10

● Exposure to paid social creative strategy

● Experience working with founders or leadership teams

● Startup / fast-growth environment experience What We Offer

● High ownership and leadership role ● Opportunity to shape D2C + SaaS brand narratives

● Fast-paced, growth-oriented environment

● Competitive compensation