Area Sales Manager (ASM) Full Time

Key Responsibilities (KRAs)

• Manage day-to-day operations of multiple stores within the assigned area

• Drive sales targets, same-store growth, and improve store-level profitability

• Monitor KPIs: sales, footfall, conversion rates, ATV, and repeat customers

• Ensure SOP adherence: product quality, service standards, hygiene, and brand compliance

• Support store managers in team training, scheduling, and performance improvement

• Execute local marketing initiatives and promotions

• Handle customer escalations and ensure high customer satisfaction

• Coordinate with supply chain for inventory management and minimize wastage

• Support new store openings and stabilization within the city

Requirements

• 4–8 years of experience in retail/F&B; operations

• Experience managing multiple outlets within a city

• Strong team management and operational skills

• Ability to drive sales and improve store performance

• Basic understanding of P&L; and cost controls

• Willingness to travel within the city