Head of Global Product & Solution Marketing Full Time

Job Description

Tata Communications, a comm-tech player, enabling the digital transformation of enterprises globally. With a solution orientated approach and proven managed service capabilities and cutting-edge platforms, Tata Communications drives the next level of intelligence powered by cloud, mobility, IoT, collaboration, security, and network services

• Present in more than 200 countries and territories around the world
• Serves over 7,000 customers globally that represent over 300 of the Fortune 500
• Connects 4 out of 5 mobile subscribers worldwide
• Connects businesses to 60% of the world’s cloud giants
• Operates the largest wholly owned and most advanced subsea fibre network which underpins the internet backbone, where its network carries around 30% of the world’s internet routes
• Its Internet of Things network in India will be the world’s largest network of its kind, spanning nearly 2,000 communities and touching over 400 million people
• Listed on both the Bombay Stock Exchange and the National Stock Exchange of India with a market capitalisation of USD 2.72 bn

Tata Communications is committed to being an equal opportunity workplace and to providing an inclusive environment to all employees. All employment decisions are made without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, or any other status protected by law.

To know more about us do visit https://www.tatacommunications.com/

Designation – Head of Global Product & Solution Marketing

Location – Mumbai – Equinox

Reports to – Head of Global Marketing

Team Size – Direct reports – 5 , total team size – 18

Purpose of your Role

• Tata Communications is on a journey to become a true digital infrastructure enabler in the market with the extensive portfolio of services across connectivity, collaboration, cloud, security, and mobility.
• Tata Communications operates across key geographies globally with specific focus on India, APAC, Europe, North Americas, and Middle East.
• This is a strategic role responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales, Product and Marketing teams.
• This role will drive synthesizing market inputs, customer, and competitive insights for enabling the target revenues for the business across product lines.
• As the positioning gets build, this role will work closely with sales and product teams to design, Implement and execute Tata Communications global Go-To-Market (GTM) strategy, by clustering products and services meant to address a specific digital transformation scenario or theme.
• Along with this, the responsibilities include creating, leading, and executing the customer advocacy programs that would lead to higher NPS score for theorganization.
• Global role across portfolios, required to interact and build relationships across range of functions and lines of business with Tata Communications. This is a highly complex role that operates at a senior level both inside and outside of Tata Communications.

You will be accountable for (Key Responsibilities)

Strategic planning

• Planning of integrated marketing strategy, portfolio strategy, GTM, integration with the organisational goals on market awareness and consideration.

Product & portfolio propositions & positioning

• Create and execute portfolio and product positioning that is decisive, competitive and relevant across the different portfolios during their launch as well as in the product life cycle.
• Leverage customer intent, market insights and competitive intel to develop clear and differentiated value propositions for products and the overall portfolio.
• Build use cases which relates customers business problems or opportunities to solutions from our product portfolio.
• Convert product propositions into stories which customers can relate to and customer facing personnel can easily convey.
• This should drive product’s market success through differentiation of the product by ensuring that it always stays in line with customer’s needs and market trends

Solution Marketing

• Define solutions that appeal to different markets – the geography by portfolio matrix.
• Define Ideal customer profile and build solution collateral mapped to it.
• Work jointly with product management to create solution promotion plans.
• Build sales plays, sales tools, maturity models and demand generation assets.
• Develop integrated marketing plan that delivers on the order book targets across segments and product portfolio

GTM planning, Sales enablement and Technology Partner engagement

• Plan and recommend on market segmentation by route to market, sales enablement and readiness content.
• Integrate marketing and sales campaigns design
• Build joint value propositions with technology partners and enable MDF generation and execution on it

Analyst engagement

• Work with industry analysts to ensure outside in market insights as well as appropriate positioning of our portfolio and solutions within the analyst community.
• Lead initiatives for analyst mentions and awards and submission of requirements via collaboration with product team.

Building Advocates & improving NPS

• Working closely with the Service Management, Sales teams, and Marketing, develop a growth plan that drives success by implementing programs like customer advisory boards, customer references, running a digital advocacy platform, service management marketing.
• Build meaningful content to excite internal and external stakeholders to drive NPS: collateral, sales presentations.

Budget & team management

• Manage the marketing budget to ensure that marketing effectiveness meets fiscal discipline and ROI benchmarking.
• Coach and guide team to ensure successful achievement of mission and goals for the product marketing function and high employee satisfaction.

Key Leadership Behaviours

• Strategic Thinking: Ability to align technology strategies with business objectives and future trends.
• Collaboration & Influence: Strong stakeholder management and ability to work cross-functionally.
• Agility & Adaptability: Ability to navigate change, embrace new challenges, and pivot strategies as needed.
• Results-Driven Approach: Focused on achieving business outcomes, efficiency, and scalability.
• People Leadership: Inspiring and developing high-performing teams through mentorship and empowerment.
• Customer-Centricity: Understanding customer needs and leveraging technology to enhance user experiences.
• Execution Excellence: Strong project management, execution skills, and ability to deliver within deadlines.

Qualification & Experience

• MBA graduate with an engineering degree
• 15 years of experience in telecommunications / technology and with a wide cross-functional experience.
• Preferable experience in Product Management, Strategy, Biz Dev.
• Experience managing people and working at C Level.
• Deep understanding of products and solutions that Tata Communications has to offer.
• Knowledge of Digital Transformation mega trends (connectivity, mobility, cloud, collaboration), mega vendors and key drivers, understanding of digital infrastructure products and services and underlying technology principles, deep knowledge of commercial models and sales practice, demand gen processes, automation and digital), understanding of new and emerging platforms; strong stakeholder relationship, communication and networking skills, corporate strategy, business planning.

Why Join Us

• Opportunity to lead a high-impact, high-growth marketing function in a rapidly evolving industry.
• Drive innovation and transformation for some of the world’s leading enterprises.
• Collaborate with a dynamic, ambitious, and customer-focused leadership team.