Retention Marketing Specialist Full Time

We are looking for a Retention Marketing Specialist to drive customer engagement, repeat purchases, and lifecycle marketing initiatives for the brand. The ideal candidate should have experience in CRM, email/SMS/WhatsApp marketing, customer segmentation, loyalty programs, and campaign performance analysis, preferably within an e-commerce or D2C environment.

Key Responsibilities

• Plan and execute retention marketing campaigns across Email, SMS, WhatsApp, push notifications, and other CRM channels.
• Develop customer lifecycle journeys including onboarding, abandoned cart, win-back, repeat purchase, and loyalty campaigns.
• Analyze customer behavior, segmentation, and retention metrics to improve repeat purchase rates and customer lifetime value (CLTV).
• Work closely with the performance marketing and creative teams to ensure consistent brand communication.
• Manage and optimize CRM tools/platforms such as Klaviyo, WebEngage, MoEngage, Clevertap, HubSpot, or similar.
• Monitor campaign KPIs including open rates, click-through rates, conversion rates, retention %, and revenue contribution.
• Create personalized communication strategies based on customer cohorts and purchase behavior.
• Coordinate with the product, customer support, and e-commerce teams to improve customer experience and engagement.
• Execute A/B testing for messaging, creatives, timing, and customer journeys to improve campaign effectiveness.
• Support loyalty and referral program initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–5 years of experience in retention marketing, CRM, or lifecycle marketing.
• Experience in D2C, e-commerce, beauty, fashion, or lifestyle brands preferred.
• Strong understanding of customer lifecycle management and marketing automation.
• Hands-on experience with CRM and automation platforms.
• Good analytical skills with the ability to interpret campaign and customer data.
• Strong communication and coordination skills.
• Creative mindset with attention to detail.

Preferred Skills

• Knowledge of customer segmentation and cohort analysis.
• Familiarity with Shopify and e-commerce analytics tools.
• Experience handling loyalty or subscription-based programs.
• Basic understanding of performance marketing and attribution.

Key Metrics

• Repeat Purchase Rate
• Customer Retention Rate
• Customer Lifetime Value (CLTV)
• CRM Revenue Contribution
• Campaign Conversion Rates
• Engagement Metrics (Open Rate, CTR, etc.)