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About Kazam
Kazam is building the digital infrastructure powering the EV ecosystem through charging hardware, software, and energy management solutions. Kazam works across EV charging infrastructure, smart charging, interoperability, fleet electrification, and energy management systems to accelerate EV adoption across India and global markets.
Role Overview
We are looking for a dynamic and execution-focused Trade Marketing & Community Growth professional to drive on-ground visibility, ecosystem engagement, partner activations, and trade marketing initiatives across key EV markets. The role requires a strong blend of BTL marketing, community activation, partnerships, event strategy, and cross-functional execution capabilities.
Key Responsibilities
Trade Marketing & Activations
● Plan and execute trade marketing campaigns across OEMs, dealerships, fleet operators, charging touchpoints, RWAs, and ecosystem partners.
● Execute industry events, exhibitions, partner activations, and community programs annually.
● Develop and implement event evaluation frameworks, participation scoring models, and ROI measurement systems.
● Drive visibility initiatives at vehicle sales points, charging hubs, retail touchpoints, and ecosystem access points.
● Coordinate branding, collateral deployment, merchandising, and on-ground experience execution.
Community Growth & Ecosystem Engagement
● Activate and engage EV communities including 2W/3W drivers, fleet operators, RWAs, and charging users.
● Build scalable grassroots engagement programs across key cities and EV clusters.
● Strengthen ecosystem participation through local partnerships, public stand activations, workshops, and community-led initiatives.
Event Strategy & Pipeline Contribution
● Build and maintain an events calendar and opportunity mapping system for industry participation planning.
● Collaborate with sales teams to align event-generated leads with CRM funnel requirements and follow-up quality.
● Support pipeline generation through partner engagement, ecosystem networking, and activation-led lead acquisition.
● Track event-wise KPIs including leads, meetings, partnerships, conversion quality, and ROI metrics.
Vendor & Operations Management
● Build and manage city-wise vendor networks for activation execution.
● Coordinate with event organizers and logistics partners.
● Manage budgets, timelines, procurement, and operational coordination for marketing activities.
Cross-functional Collaboration
● Work closely with Sales, Partnerships, Product, Operations, Customer Success, and Leadership teams.
● Support co-branded campaigns and ecosystem partnership initiatives with OEMs, fleets, and strategic partners.
Desired Skills & Qualifications
● 3-4+ years of experience in Trade Marketing, BTL Marketing, Growth Marketing, Community Marketing, or Field Marketing.
● Experience in EV, automotive, mobility, energy, retail, or technology sectors preferred.
● Strong understanding of on-ground marketing execution and ecosystem-driven growth.
● Proven experience managing events, activations, exhibitions, and vendor ecosystems.
● Strong project management and stakeholder coordination skills.
● Ability to manage multiple cities, campaigns, and timelines simultaneously.
● Strong analytical and reporting skills with experience in ROI tracking and dashboarding.
● Excellent communication and relationship management skills
