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Key Responsibilities
- Build relationships with media professionals and coordinate media coverage
- Draft engaging and informative press releases for various events and activities
- Plan and execute successful events, ensuring smooth logistics and positive media coverage
- Create an impact sheet to track media mentions and measure the effectiveness of media outreach
- Develop compelling presentations for internal and external stakeholders, highlighting key messages and achievements
- Identify and manage relationships with relevant influencers, leveraging their audience to support the organization’s goals
- Manage and grow the organization’s social media presence across various platforms, creating engaging content and monitoring analytics to optimize engagement
- Organize press conferences to communicate important announcements and maintain positive relationships with media professionals
- Develop and manage brand collaborations to increase exposure and support strategic objectives
About Company: Viewpoint Public Relations is a premier communication consultancy providing comprehensive services for today’s competitive business scenario. The group has integrated its presence in public relations, influencer management, brand collaborations, digital media, and celebrity PR management. Established in 2002, we are one of the foremost PR consultancies in India to have pioneered the concept of image management, exclusively tailored for the fashion, lifestyle, and hospitality brand segment.
Over the years we have successfully managed a reputed client base of over 600 brands cutting across diverse industry verticals. Our clientele includes luxury watches, jewelry, fashion accessories, technology, tourism & hospitality, retail & e-commerce, interiors & home decor, beauty & wellness, media & entertainment, clothing, fashion accessories, luxury accessories, and automobiles.