Senior Manager – Performance Marketing Full Time NEW

Role Overview

We are looking for a growth-driven, digitally native leader to drive end-to-end performance marketing and digital growth for Ed-a-Mamma. This role goes beyond media buying—it requires someone who can blend data, creativity, AI tools, and consumer understanding to build a high-performance, full-funnel ecosystem across D2C and marketplaces.

Key Responsibilities

1. Performance Marketing & Growth

• Lead and scale performance marketing across Meta, Google, YouTube, and emerging platforms
• Own budget allocation, CAC, ROAS, and LTV optimization
• Build and execute full-funnel strategies (awareness → conversion → retention)
• Drive continuous A/B testing across creatives, audiences, and landing pages
• Identify growth opportunities across new channels and formats

2. Social Media & Content Performance

• Work closely with content teams to build high-performing, insight-led creatives
• Translate brand storytelling into conversion-led content
• Optimize social media for both engagement and revenue impact
• Leverage UGC, influencer content, and trend-based formats for performance

3. AI & Marketing Automation

• Leverage AI tools for:
• Creative generation and testing
• Audience segmentation and targeting
• Predictive analytics (LTV, churn, cohorts)
• Drive adoption of AI-led decision-making across campaigns
• Build automated marketing workflows (email, WhatsApp, push)

4. Website & Conversion Optimization (D2C)

• Own website performance and conversion rates
• Work with product/tech teams on:
• UX/UI improvements
• Landing page optimization
• Speed and performance enhancements
• Implement CRO strategies to improve AOV, CVR, and retention
• Manage SEO and organic growth levers

5. Marketplace Marketing (AJIO, Myntra, etc.)

• Drive visibility, traffic, and sales across key marketplaces
• Plan and execute platform-specific campaigns and launches
• Optimize product listings, keywords, and content
• Collaborate with marketplace teams for growth opportunities and partnerships

6. Data, Analytics & Reporting

• Own performance dashboards and reporting frameworks
• Track and optimize key metrics:
• CAC, ROAS, LTV, CVR, AOV
• Generate actionable insights to drive business decisions
• Build a strong test-learn-scale culture

Key Skills & Qualifications

• 8–10 years of experience in performance marketing / digital growth, preferably in D2C / e-commerce / lifestyle brands
• Strong expertise in:
• Meta Ads, Google Ads, YouTube, Performance Max
• Marketplace ecosystems (Myntra, AJIO, Amazon)
• Hands-on experience with analytics tools (GA4, Mixpanel, etc.)
• Understanding of website management platforms (Shopify or similar)
• Proven experience in AI tools and marketing automation
• Strong understanding of consumer behavior, especially in parenting/kids category (preferred)