Corporate B2B Event Planner Full Time

We are seeking a Corporate B2B Event Planner who will be responsible for researching, planning, executing, and optimizing global B2B events—including trade shows, conferences, webinars, digital events, and micro–content-based campaigns. The goal of this role is to leverage events as a lead-generation engine and a brand-building platform for Web Spiders’ software, AI, and digital solutions.

This role demands strong event research capabilities, hands-on coordination, email marketing expertise, stakeholder management, and data-driven decision-making. You will work closely with marketing, sales, and leadership teams to ensure flawless execution and measurable marketing impact.

Key Responsibilities

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• Event Research & Strategy
• Identify high-value IT, AI, software, and digital marketing events across US, UK, Singapore, and India.
• Analyze event relevance, audience profiles, and potential ROI to shortlist the right engagements.
• Maintain an annual event calendar aligned with organizational business objectives.
• Event Planning & Execution
• Manage end-to-end planning for both in-person and virtual events—booth setup, collateral, tech requirements, staffing, and vendor coordination.
• Execute 360° event marketing cycles, including pre-event promotions, on-site execution, and post-event lead management.
• Collaborate with design, content, and sales teams to ensure impactful event presence.
• Email & Digital Campaigns
• Craft effective email marketing sequences for event invitations, follow-ups, and nurture journeys.
• Utilize marketing automation platforms to segment audiences and drive engagement.
• Manage micro-events like webinars, digital roundtables, and content-led sessions (podcasts, case studies, demos).
• Lead Generation & Nurture
• Drive qualified lead flow through event participation.
• Ensure timely follow-up on event leads through coordinated email nurture campaigns.
• Share weekly/monthly reports on lead quality, conversions, and funnel performance.
• Brand Experience
• Ensure consistency in brand messaging and visual identity across all event touchpoints.
• Leverage event assets for broader brand visibility, including digital content repurposing.
• Networking & Relationship Building
• Represent Web Spiders professionally at global events.
• Build relationships with prospects, partners, organizers, and industry leaders.
• Performance Measurement & Reporting
• Track KPIs including footfall, engagement, lead count, conversion rate, and ROI.
• Provide data-driven insights to optimize future event selection and campaign performance.
• Budget Planning & Compliance
• Plan event budgets, negotiate vendor contracts, and optimize spending.
• Ensure compliance with financial guidelines and accurate documentation.
• Post-Event Activities
• Conduct debrief meetings, feedback collection, and internal reporting.
• Manage post-event content, recordings, and follow-up communications.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2–5 years of experience in B2B event planning, event marketing, or international event management.
• Strong understanding of IT/software industry events and global tech ecosystems.
• Hands-on experience with email marketing, CRM tools, and marketing automation platforms.
• Excellent communication, interpersonal, and negotiation skills.
• Strong organizational and project management abilities with attention to detail.
• Data-driven mindset with the ability to analyze event performance metrics.
• Exposure to global events (US, UK, Singapore) preferred.

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Interview Process

• Application review
• 5–10 minute initial screening call with the TA team
• Technical interviews {Domain specific}
• ‍Practical test conducted in the presence of a panel member
• ‍Role match & offer

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Know More About Web Spiders

• https://www.youtube.com/watch?v=QKwvF4CaYl0
• https://www.youtube.com/watch?v=hz6KAw6okU
• https://www.youtube.com/watch?v=vg4bP7byLIw

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