Performance Marketing (Google Ads + Meta) Full Time NEW

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads and Meta Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads and Meta Ads (Facebook/Instagram), and a meticulous approach to campaign management.

Key Responsibilities

• Campaign Setup and Management: Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders, using Google Ads Manager, Meta Ads Manager, and analytics tools.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance on both Google and Meta channels.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals across both ad platforms.
• Collaboration: Work closely with product and design teams to ensure campaign success, ensuring creative assets meet platform-specific best practices.
• Competitor Research: Periodically monitor and evaluate competitor best practices on Google and Meta platforms to stay ahead and grow market share.
• Automation: Utilize Google Scripts, Meta rules/automations, and platform tools to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape with a focus on Google Ads and Meta Ads innovations and policy updates.

Ideal Candidate

• Strong B2C Performance Marketing Profile (Google Ads + Meta Ads)
• Mandatory (Experience 1): Must have 2+ years of hands-on experience in managing performance marketing campaigns across Google Ads and Meta Ads
• Mandatory (Experience 2): Must have hands-on experience with end-to-end campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI) on Google and Meta
• Mandatory (Experience 3): Must have strong technical skills in set up tools like Google Tag Manager, Google Analytics, Facebook Events Manager, Snap Pixel, and automation using scripts/rules
• Mandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, ola etc where the user experience is shaped by a physical product/service
• Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 5 years.

Perks, Benefits and Work Culture

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

Beyond Work

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

Skills: b2c,optimization,analytics,google ads,digital,google,campaigns