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Strategist – Social & Brand Location: Bangalore (On-site)
Type: Full-time
Experience: 2–4 Years
About Wirality
Wirality is a new-age independent agency built at the intersection of culture, creativity, and performance marketing.
We believe brands grow when they become part of relevant conversations on the internet. Through our philosophy of ART × MATH, we combine creative thinking with media intelligence to drive real business impact.
Core Job
Own the day-to-day social and strategic direction for a cluster of brands.
As a Strategist – Social & Brand, you will be responsible for helping brands stay culturally relevant, strategically sharp, and socially engaging. You will work closely with creative, media, account management, and community teams to ensure that content and campaigns are rooted in audience insight, platform behavior, and internet culture.
This is a hands-on strategy role for someone who understands that social media is not just posting content — it is about understanding people, conversations, trends, and business objectives together.
ResponsibilitiesSocial & Content Strategy
- Build and support social media strategies across assigned brands
- Identify platform-specific opportunities and content directions
- Ensure brand communication feels socially relevant and culturally aware
- Support monthly and campaign-level planning across accounts
Insight & Trend Mapping
- Track trends, conversations, memes, creator movements, and internet behavior
- Convert observations into:
- actionable insights
- content opportunities
- campaign directions
- Help teams understand why trends matter, not just what is trending
Campaign & Creative Collaboration
- Work closely with:
- creative teams
- paid media teams
- account management teams
to help shape stronger social-first campaigns.
- Assist in adapting larger campaign ideas into platform-native social executions
- Identify opportunities for conversation seeding and topical participation
Community & ORM Oversight
- Supervise ORM and response management for assigned accounts
- Ensure brand responses are timely, relevant, and aligned with tone of voice
- Flag risks, trends, and audience sentiment shifts proactively
Strategic Execution
- Support Community Managers and junior team members with:
- narrative direction
- insight identification
- content thinking
- Ensure strategic recommendations are actionable and execution-friendly
What We’re Looking ForExperience
- 2–4 years of experience in:
- social media strategy
- digital marketing
- brand strategy
- content strategy
- Prior agency experience is strongly preferred
Core Skills
- Strong understanding of:
- internet culture
- platform behavior
- audience psychology
- social media ecosystems
- Ability to:
- identify insights and trends
- think strategically
- communicate ideas clearly
- Comfortable managing multiple brands and priorities simultaneously
Bonus Skills
Understanding of:
- paid social
- media buying
- influencer ecosystems
- performance marketing
is a strong advantage.
What Success Looks Like
In the First 3 Months
- You are independently handling strategic planning for assigned accounts
- Your insights are helping improve content quality and relevance
- Teams are able to execute faster with clearer strategic direction
In the First 6 Months
- Your strategies contribute to stronger engagement and campaign thinking
- You become a reliable strategic voice across brands
- You actively identify opportunities for campaigns, trends, and growth
The Kind Of Person Who Will Thrive Here
You will thrive here if you:
- Are deeply plugged into internet culture and trends
- Naturally observe how people behave online
- Enjoy both strategic thinking and creative collaboration
- Can balance big-picture thinking with execution realities
- Work well in fast-moving environments with multiple priorities
The Kind Of Person Who Will Struggle Here
This role may not be a fit if you:
- Think social media is only about posting content
- Need highly structured environments and constant direction
- Struggle with ambiguity or changing priorities
- Are disconnected from culture, trends, or platform behavior
- Cannot handle fast-paced agency environments
Other Requirements
- Love TV, cinema, and pop culture
- Growth-driven mindset
- Comfortable working under pressure
- Ability to commute to office
- Own a laptop you can use at work
Our Working Style
- Lead by example
- EQ over IQ
- Solution over problem
Application ProcessStep 1
Check our culture memo: https://wirality.co/careers
Step 2
Send your CV + relevant work to: hr@wirality.co
Along with: Why you think you’re ideal for this role
Step 3
If shortlisted, we’ll get in touch with next steps.
Important Note
Due to the volume of applications, only shortlisted candidates will be contacted.
Skills: social media,media strategy,social media strategy,leadership,drive,strategy,bridge,art,teams,digital media strategy