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About Business JOB DESCRIPTION Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.
AEL Corporate Services (AEL CS): AEL Corporate Services plays a pivotal role in managing essential corporate functions such as finance, insurance, and secretarial services at a group level for all Adani business units. By centralizing these critical operations, AEL CS ensures efficiency, standardization, and strategic alignment across the conglomerate. Its expertise in risk management, governance, and financial stewardship supports the Group’s dynamic growth while maintaining compliance with global standards. Through innovation and a commitment to excellence, AEL CS underpins the Adani Group’s vision of sustainable value creation and nation-building.
Job Purpose: Lead – Brand & Social is responsible for the development and execution of advanced brand strategies, oversees high-impact campaigns, and ensures adherence to corporate identity. Drives data-driven insights, content ecosystem innovations, and digital branding initiatives to enhance brand equity and market presence.
Responsibilities
Brand Strategy Leadership:
Design and lead the execution of advanced branding strategies, aligning them with overarching business objectives & utilize in-depth market research, brand positioning analysis, and competitive benchmarking to formulate campaigns targeting diverse audiences.
Integrate cross-platform approaches, including traditional and digital media channels, to enhance brand visibility and perception with high-level budget allocations, resource planning, and milestone-setting for key campaigns.
Content Ecosystem Development
Develop a robust content ecosystem that spans multimedia formats, from video and infographics to long-form editorial content & guide teams in crafting narratives that resonate with specific audience segments while staying true to the corporate brand identity.
Ensure content complies with emerging industry standards, including accessibility and SEO optimization, while pioneering innovations in content presentation and user engagement tactics.
Social Media And Digital Branding Governance
Define the strategic roadmap for corporate social media engagement, encompassing platform selection, content themes, and annual calendar planning to approve and monitor top-tier campaigns that involve significant investment or reputation impact.
Establish key performance indicators (KPIs) for social platforms, tracking metrics with sophisticated tools like Sprout Social or Hootsuite & drive efforts to capitalize on new-age platforms like metaverse branding or AR/VR experiences.
Data-Driven Brand Insights
Lead initiatives to extract actionable insights from multi-channel branding efforts, utilizing tools like Tableau or advanced CRM analytics by studying user behaviors, preferences, and patterns to refine ongoing campaigns.
Propose data-backed modifications in brand positioning and outreach efforts to C-suite executives, ensuring strategic decisions are grounded in accurate, real-time analytics.
High-Impact Campaign Leadership
Spearhead high-visibility campaigns such as corporate rebranding, mergers and acquisitions communication, and crisis management initiatives & develop the strategic framework and oversee operational execution to ensure measurable impact.
Employ advanced project management tools like Asana or Jira to manage timelines, resources, and deliverables, ensuring seamless coordination across multiple stakeholders.
Brand Consistency Authority
Act as the final authority on brand guidelines and their application, resolving disputes or ambiguities in brand representation across marketing and communication channels.
Champion corporate identity adherence during collaborations with external agencies, ensuring third-party outputs align with internal standards and values.
Key Stakeholders – Internal
Corporate Communications Team
Marketing Team
Digital Media Team
Content Development Team
Senior Management
Finance Department
Legal and Compliance Team
IT and Technology Support
Key Stakeholders – External
Advertising Agencies
Creative Vendors
Social Media Platforms
Media Houses
Event Management Firms
Government Advertising and Media Regulatory Bodies
Brand Strategy Consultants
Digital Marketing Suppliers
Qualifications
Educational Qualifications:
Master’s degree in Marketing, Communications, or Business Administration from a recognized institution is essential.
Certifications in advanced digital marketing, brand strategy, or media planning are highly desirable.
Extensive knowledge of digital branding, analytics platforms, and emerging trends in social media ecosystems is required to drive strategic initiatives.
Work Experience
13+ years of proven experience in branding, communication, or digital strategy roles, preferably within large corporate or multinational settings.
Demonstrated expertise in managing high-impact branding campaigns, overseeing digital advertising budgets, and leading cross-functional branding projects is essential for this role.
