Head of Brand Marketing Full Time

Head of Brand Marketing

Cumin Co. | Gurgaon | Full-time

We’re looking for a sharp, founder-energy brand marketer to build Cumin Co. into India’s most loved kitchenware brand.

This role is about owning the larger brand engine: positioning, campaigns, PR, partnerships, launches, consumer insight, community, gifting, offline activations and making sure Cumin Co. becomes a brand people remember, talk about and want in their kitchens.

What you’ll own

Brand Strategy & Positioning

Build and sharpen Cumin Co.’s positioning across cookware, kitchen tools, gifting and future categories. Make the brand feel premium, warm, modern, Indian and deeply differentiated.

Campaigns & Launches

Own the brand calendar across product launches, festive drops, gifting moments, category campaigns and cultural moments. Work closely with product, growth, design and founders to create campaigns that drive both recall and revenue.

PR & Founder-Led Brand Building

Build our PR engine across business, lifestyle, design, food, startup and consumer media. Shape founder POVs, product stories, category narratives and milestone announcements.

Influencers, KOLs & Partnerships

Build a strong ecosystem across chefs, creators, food voices, lifestyle influencers, wedding/gifting partners, premium brands and relevant communities. Move beyond one-off collaborations and create long-term brand associations.

Community & Offline Brand Experiences

Create Cumin Co. moments offline: supper clubs, workshops, chef tables, pop-ups, society activations, retail events, wedding showcases and premium gifting experiences.

Consumer Insight & Brand Love

Stay close to customers. Understand why they buy, what they love, what they fear, what they gift, what they repeat and what they tell others. Translate that into sharper campaigns and better brand decisions.

Gifting & Occasions

Make Cumin Co. a go-to brand for weddings, housewarmings, festive gifting, corporate gifting and premium personal gifting. Work on packaging, bundles, partnerships and occasion-led storytelling.

Brand Governance Across Touchpoints

Work with growth, design, product, CX, marketplaces and offline teams to ensure the brand shows up consistently everywhere: website, marketplaces, packaging, PR, retail, community, events and customer touchpoints.

What we’re looking for

Someone with 10+ years of experience in brand marketing, preferably in consumer brands, D2C, lifestyle, beauty, food, home, fashion, hospitality, premium retail or design-led categories.

You should have:

• Strong taste and strong consumer instinct
• Experience building large brand campaigns, launches or partnerships
• Ability to work with founders directly and convert business goals into brand plans
• Strong understanding of PR, influencers, collaborations and offline activations
• Ability to manage agencies, creators, partners and internal teams
• Comfort with ambiguity, speed and startup chaos
• Excellent storytelling judgment
• A bias for execution, not just strategy decks

Success will look like

• Cumin Co. becomes more visible, more trusted and more talked about
• Product launches feel sharper and more culturally relevant
• PR and founder-led storytelling become consistent engines
• Influencer and partnership work moves beyond paid posts
• Gifting and occasions become meaningful revenue and recall drivers
• Brand voice stays consistent across every customer touchpoint
• People start saying: “I’ve been seeing Cumin Co. everywhere”

Why this role matters

Cumin Co. is building health-first, design-led kitchenware for modern Indian homes. We sit at the intersection of better cooking, safer materials, Indian kitchens and premium everyday design.

• We need someone who can take that story and make it impossible to ignore.