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To execute strategies to drive channel growth, customer loyalty and enhance brand visibility in stores. To collaborate with cross-functional teams, including sales, marketing, and trade marketing, to ensure effective channel activation and the achievement of business objectives.
- Assist Market Execution Manager in planning and deployment of activation strategy and initiatives in line with various brand objectives, across various consumer touchpoints, including online and offline channels
- Execute brand activation campaigns, including experiential marketing events, product launches, sponsorships and promotional activities
- Implement channel activation plans that encompass trade promotions, point-of-sale (POS) materials, Primary and secondary merchandising in Modern Trade stores and other relevant initiatives to drive sales and brand presence
- Design and implement channel loyalty plan to drive store loyalty and share growth in relevant channel. Design and implement initiatives to augment consumer loyalty
- Monitor and evaluate the effectiveness of brand and channel activation initiatives through data analysis, consumer feedback, and market research
- Identify opportunities for improvement and implement strategies to optimize campaign performance
- Collaborate with internal stakeholders such as sales teams, trade marketing, and brand managers to align on channel strategies, provide guidance, and drive execution excellence
- Manage trade promotion programs to maximize sales, increase market share, and optimize promotional spend, while ensuring alignment with brand strategies and customer requirements
- Build and maintain strong relationships with key channel partners, distributors, retailers, sales team, merchandising team and other stakeholders to drive collaboration and foster mutually beneficial business partnerships.