Performance Marketing Specialist – D2C/FMCG Full Time

Role Description

This is a full-time on-site role for a Performance Marketing Specialist – D2C/FMCG, based in Delhi. The specialist will manage and optimize performance marketing campaigns across various digital channels, including paid search and social media platforms, with a focus on customer acquisition and retention. Responsibilities include conducting data analysis, performance testing, campaign reporting, and collaborating with internal teams to refine marketing strategies. The role requires continuous monitoring of campaign performance and implementing data-driven optimizations to achieve business objectives.

Qualifications

• Strong Analytical Skills and expertise in Data Analysis
• Proficiency in Performance Management and Performance Testing
• Excellent Communication skills for cross-functional collaboration and campaign reporting
• Understanding of digital marketing best practices and campaign optimization techniques
• Prior experience in D2C or FMCG sectors is an advantage
• Ability to adapt to fast-paced environments and manage multiple projects effectively
• Bachelor’s degree in Marketing, Business Administration, or a related field