Digital & Social Media Associate Full Time

About Artha Group

Artha Group is a performance-first investment house managing ₹2,300 crores across domestic and international investment vehicles, including Category I & II AIFs, LLPs, and Private Limited companies. With active investments in 130+ startups, with 32+ successful exits, and 10+ renewable energy projects. We operate at the convergence of capital precision and operational depth.

Role Overview

This is not a content strategy role.

This is not a copywriting role.

This role owns end-to-end social media execution and amplification.

You will ensure that all content produced by the Content & Community team is planned, formatted, published, amplified, and measured with precision.

You are accountable for distribution quality, platform hygiene, and performance visibility.

Location: Mumbai (Full-Time, Onsite)

Function: Social Media Execution & Digital Amplification

Key Responsibilities

Social Media Planning & Calendar Ownership

• Own the end-to-end social media calendar across LinkedIn, Instagram, X, and YouTube.
• Coordinate weekly and monthly publishing schedules with the Content & Community team.
• Ensure timely approvals and zero slippage in posting timelines.
• Plan platform-specific publishing frequency aligned with campaign priorities.

Content Formatting & Platform Packaging

• Format and design post creatives using Canva or similar tools for platform-ready publishing.
• Adapt content layouts to suit each platform’s technical and engagement requirements.
• Resize, structure, and optimize visuals to maintain brand consistency.
• Ensure captions, tagging, hashtags, and link placements are accurate and aligned.
• Maintain visual and formatting discipline across all posts.

Publishing & Amplification Execution

• Execute daily publishing across all active platforms without error.
• Coordinate leadership amplification and internal reposting mechanisms.
• Support paid boosting where required and track amplification results.
• Monitor comments, mentions, and inbound engagement for timely routing.
• Ensure no high-visibility content goes live without structured review.

Performance Tracking & Reporting

• Track engagement rates, impressions, follower growth, clicks, and conversions.
• Build weekly structured dashboards for internal review.
• Present monthly performance summaries with clear insights and recommendations.
• Identify underperforming formats and recommend measurable adjustments.
• Maintain clean tracking systems for campaign-level performance.

Platform Hygiene & Reputation Discipline

• Ensure all Artha social profiles remain updated and accurate.
• Monitor brand mentions and public interactions across platforms.
• Maintain professional and timely engagement standards.
• Ensure bio, links, and descriptions reflect current positioning.

Candidate Profile

• 4–6 years of hands-on experience in social media execution or digital publishing.
• Strong working knowledge of LinkedIn, Instagram, X, and YouTube publishing workflows.
• Proficiency in Canva and basic creative formatting tools is mandatory.
• Experience tracking analytics and preparing performance dashboards.
• Ability to work in a structured, deadline-driven environment.
• High attention to detail with zero tolerance for publishing errors.

Compensation

• Total Annual Compensation: ₹21,00,000
• Fixed annual salary – ₹18,00,000
• Confirmed retention bonus (paid annually) – ₹3,00,000