Creative Strategy & Content Lead – D2C Perfume Brand Full Time

We are looking for a Creative Strategist who can lead ad strategy, video ad concepts, campaign ideas, and performance creative planning for our D2C perfume brand.

This role is ideal for someone who understands Meta ads, UGC-style videos, hook-based content, consumer psychology, and D2C brand growth.

Role Overview

You will be responsible for creating high-converting ad ideas, video scripts, campaign concepts, and creative briefs for our performance marketing campaigns. You will work closely with our video editor, graphic designer, content creators, influencer team, and performance marketing team to produce ads that drive sales.

This is not just a content role. We need someone who can think from both sides: brand + performance.

Key Responsibilities

• Develop fresh ad angles, hooks, and video concepts for Meta, Instagram, YouTube Shorts, and other digital platforms.
• Write scripts for UGC ads, founder-led ads, product ads, offer ads, comparison ads, testimonial ads, and problem-solution ads.
• Create detailed creative briefs for video editors, graphic designers, content creators, and influencers.
• Study competitor ads, market trends, and viral content formats to identify new opportunities.
• Work with the performance marketing team to understand ad data such as CTR, CPA, ROAS, hook rate, hold rate, and conversion rate.
• Plan weekly creative testing calendars.
• Identify winning creatives and create multiple variations of them.
• Build campaigns around offers, new launches, bestsellers, tester packs, gifting, long-lasting perfumes, and category education.
• Ensure all creatives are aligned with brand positioning and performance goals.
• Continuously improve ad communication, hooks, CTAs, and storytelling.
• In-house content team leadership Managing video editor, graphic designer, content creators, social media manager
• Giving daily/weekly creative briefs
• Planning shoot calendars
• Reviewing edits
• Ensuring output quality
• Building content calendar for organic + paid ads

Ideal Candidate

• 2–5 years of experience in creative strategy, performance creatives, content strategy, or D2C marketing.
• Experience with D2C brands, preferably in beauty, personal care, fashion, grooming, fragrance, skincare, or lifestyle.
• Strong understanding of Meta ads and performance creative testing.
• Good scriptwriting and copywriting skills.
• Ability to convert product benefits into strong consumer-facing ad ideas.
• Understands hooks, retention, scroll-stopping content, and direct-response marketing.
• Can work with editors, creators, designers, and marketers to get creatives executed.
• Strong research mindset and ability to study competitor ads regularly.

Key Skills Required

• Creative strategy
• Video ad scripting
• UGC ad planning
• Performance marketing understanding
• Copywriting
• Consumer psychology
• Competitor research
• Campaign planning
• Creative briefing
• D2C brand understanding

Expected Output

• 10–20 new ad concepts every week
• 5–10 strong video hooks every week
• Weekly creative testing plan
• Monthly campaign ideas
• Creative briefs for editors and creators
• Performance-based creative improvements

KPIs

• Improvement in CTR
• Reduction in CPA
• Improvement in ROAS
• Number of winning creatives generated
• Number of fresh creatives tested weekly
• Improvement in ad engagement and conversion rate
• Better creative testing velocity

Work Mode

Full-time Remote/ Freelance Remote

Who Should Not Apply

Please do not apply if you only have basic social media posting experience. This role requires someone who can think strategically, write ad scripts, understand performance data, and create sales-driven ad concepts.

About Us

We are a fast-growing D2C perfume brand with a wide portfolio of perfumes and attars. We are scaling aggressively across our website, marketplaces, quick commerce, and offline channels. We are looking for someone who can help us build stronger ad communication and winning performance creatives.