Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad ) Full Time

Job Title: Head – Marketing & E-Commerce FMCG (Food Items – Biscuits & Confectionery) (Hyderabad On-Site)

Location : Hyderabad

Experience: 8 -12 years

Reporting To: Managing Director

Team Management: 10+ Direct & Indirect Reportees

Job Type: Full Time

Budget: 30-35 LPA

About the Rol

eWe are seeking a visionary, creative, and result-oriented marketing leader to carry out (traditional marketing activities like – Campaign designing, Elements infusion, festivity calendar management (region-wise), ATL-BTL activities, Brand management, ROI Management of activities, Campaigns, Road shows, NPD Launches etc.) to spearhead the national marketing and e-commerce function for a rapidly growing FMCG food organisation

.

The Head – Marketing & E-Commerce will be responsible for driving brand leadership, consumer growth, digital transformation, market penetration, and revenue acceleration across a diversified portfolio of biscuits, chocolates, confectionery, snacks, and allied food categorie

s.

This role requires a strategic yet execution-focused professional with strong expertise acro

• ss:Brand Managem
• entATL & BTL Market
• ingDigital & Performance Market
• ingE-Commerce & Quick Commerce Gro
• wthTrade Marketing & Retail Visibil
• ityConsumer Insights & Innovat
• ionPackaging Communication & Creative Excelle
• nceProduct Commercialization & GTM Strat

egy

The incumbent will work closely with the Managing Director and cross-functional leadership teams to build scalable brands, strengthen consumer connect, accelerate online and offline growth, enhance retail visibility, and create impactful integrated marketing ecosystems across General Trade, Modern Trade, E-Commerce, and Quick Commerce chann

els.This is a high-ownership leadership role for someone passionate about building iconic FMCG brands and driving aggressive business growth in highly competitive consumer mark

ets.

Key Responsibil

itiesStrategic Brand Leade

• rshipDevelop and lead the company’s long-term national marketing and e-commerce vision aligned with business growth objectives and category expansion p
• lans.Build and strengthen consumer-centric brands across multiple FMCG food categories and price segm
• ents.Drive brand positioning, architecture, differentiation, and market relevance in highly competitive retail environm
• ents.Lead annual marketing strategy, campaign calendars, consumer communication frameworks, and innovation road
• maps.Analyse market trends, consumer behaviour, competitive intelligence, and emerging category opportunities to accelerate business gr
• owth.Develop integrated brand-building initiatives across offline and digital ecosys

tems.

ATL Marketing & Media Mana

• gementConceptualize and execute high-impact ATL campaigns a
• cross:Tele
• visio
• nPrin
• tRadioO
• utdoor
• Cin
• emaOTTDigital Video Pla
• tformsLead media planning, media buying coordination, budgeting, campaign optimization, and performance tra
• cking.Drive measurable brand awareness, consumer recall, and market penetration through integrated communication strat
• egies.Collaborate with creative and media agencies to deliver compelling, insight-driven campaigns with strong ROI orient

ation.

BTL, Trade & Retail Ma

• rketingDesign and execute innovative BTL initiatives inc
• luding:Retail acti
• vationsIn-store b
• randingConsumer pro
• motionsSampling ca
• mpaignsVan ope
• rationsDealer & distributor engagement p
• rogramsRegional activation init
• iativesPartner closely with Sales teams to strengthen market visibility, retailer engagement, and channel produc
• tivity.Lead development of impactful POSM, merchandising solutions, and retail communication assets
• across:Genera
• l TradeModer
• n TradeRural C
• hannelsDrive festive, regional, and channel-specific consumer engagement programs to improve off-take and retail conve

rsions.

Digital Marketing & E-Commerc

• e GrowthLead end-to-end digital transformation initiatives for brand growth and consumer eng
• agement.Develop performance-driven digital strategies
• across:Social Media M
• arketingPerformance M
• arketingInfluencer Collab
• orationsContent M
• arketin
• gSEO/SEMVideo M
• arketingConsumer Engagement C
• ampaignsDrive e-commerce business growth across platforms
• such a
• s:Amazon
• Flipkar
• tBlin
• kitZeptoSwiggy I
• nstamartB
• igBasketModern Trade & Quick Commerce
• ChannelsD2C P
• latformsOptimize digital shelf visibility, product listings, ratings & reviews, content quality, promotional campaigns, and conversion
• metrics.Improve customer acquisition, repeat purchases, online visibility, and digital revenue contr
• ibution.Monitor and improve key digital KPIs in
• clu
• ding
• :CA
• CROASCTREngageme
• nt RatesTraffi
• c GrowthConversi
• on RatesOnline Revenue Cont

ribution

Creative, Packaging & Communication E

• xcellenceLead packaging communication strategy, creative development, artwork approvals, product photography, and visual branding con
• sistency.Ensure all consumer-facing communication aligns with brand identity, category relevance, and premium market s
• tandards.Manage internal creative teams and external agen
• cies for:Advertising
• creativesPackagin
• g designsDigit
• al assetsCorporate comm
• unicationBrochures &
• amp; POSMRetail branding
• materialsDrive innovation in packaging aesthetics, consumer storytelling, and shelf-impact commu

nication.

Product Launches & Innovation

• ManagementCollaborate with R&D, Sales, Supply Chain, and Production teams for successful product launches and category e
• xtensions.Develop comprehensive GTM (Go-To-Market) strategies for new products, SKUs, and innovation
• pipelines.Conduct consumer insight studies, market research, and product feasibility assessments to support innovation-l
• ed growth.Monitor post-launch performance, consumer adoption, and market feedback for continuous im

provement.

Budgeting, Analytics & Business

• PerformancePrepare and manage annual marketing and e-commerce budgets with strong focus on optimization and pro
• fitability.Evaluate marketing effectiveness through ROI analysis, campaign analytics, consumer metrics, and sales impact a
• ssessments.Present strategic performance reviews, dashboards, and growth recommendations to senior
• leadership.Build data-driven marketing frameworks to improve decision-making and business s
• calability.Monitor market share growth, brand equity, and overall business contribution from marketing i

nitiatives.

Leadership & Stakeholde

• r ManagementLead, mentor, and inspire a high-performing marketing and e-commerce team fostering innovation, accountability, and co
• llaboration.Build a strong performance-driven culture with clear KPIs, capability development, and successi
• on planning.Manage relatio
• nships with:Advertis
• ing agenciesMe
• dia partnersRe
• search firmsDigi
• tal agenciesProduc
• tion vendorsMarketpl
• ace partnersStrategic busin
• ess partnersCollaborate cross-functionally with Sales, Finance, Operations, R&D, IT, and Supply Chain teams to ensure seamless execution of business

priorities.

Educational

• QualificationMBA / PGDM in Marketing from a reputed instituti
• on preferred.Additional certi
• fications in:Digi
• tal MarketingBra
• nd ManagementConsu
• mer Analyt
• icsE-Commercewill be an add

ed advanta

• ge.Experience8–12 years of progressive experience in FMCG marketing, prefe
• rabl
• y within
• :FoodB
• iscuitsSna
• cksChocolates
• ConfectioneryConsumer Pro
• ducts sectorsProven track record of leading national marketing and e-commerce functions for established con
• sumer brands.Strong exp
• osure across:
• ATL Marketing
• BTL MarketingBra
• nd ManagementTr
• ade MarketingDigi
• tal MarketingPerforma
• nce MarketingE-Commerce & Quick Commer
• ce ecosystemsExperience managing large-scale integrated campaigns, multi-channel consumer engagement, and cross-functional lead

ership teams.Core

• CompetenciesStrategic B
• rand BuildingConsumer & Market Insigh
• t OrientationIntegrated Marketing C
• ommunicationsMedia Planning & Campai
• gn ManagementDigital & Performance Market
• ing ExpertiseE-Commerce Business
• UnderstandingRetail & Distribution Ecosys
• tem KnowledgeData Analytics & RO
• I MeasurementLeadership & Tea
• m DevelopmentStakeholder & Agen
• cy ManagementCreative & Packagin
• g SensibilityStrong Negotiation & Communi

cation SkillsKey Performance Indi

• cators (KPIs)Brand Awareness & Equit
• y EnhancementMarket
• Share GrowthSales Contribution Through Marketin
• g InitiativesROI on ATL / BTL / Digi
• tal CampaignsE-Commerce Revenue & Digital G
• rowth MetricsProduct Launch
• Success RateRetail Visibility & Trade Activation
• EffectivenessConsumer Engagement & Rete
• ntion MetricsTeam Productivity & Executi
• on ExcellenceBudget Utilizati

on Efficien

• cy
• Why Join UsOpportunity to lead the marketing and digital transformation of a fast-growing FMCG food
• organization.Direct exposure to leadership decision-making and busi
• ness strategy.Dynamic, entrepreneurial, and growth-oriented
• work culture.Opportunity to build iconic consumer brands at a n
• ational scale.High ownership role with strong visibility and career progress

ion potential.

Applicati

on InstructionsIf you possess the qualifications and are driven to excel in your field, we warmly invite you to apply by sharing your updated resume at resumes@empglobal.ae or by applying directly through

this platform.

Note: While we appreciate every application, only shortlisted candidates will be contacted. Your understanding is appreciated

in this regard!