Key Result Areas/Accountabilities
Supporting Actions
(Domestic and Export)
Plan and execute monthly loading and sales plans for domestic and export market to achieve agreed targets.
Create a robust customer wise demand forecast, considering current capacity and upcoming expansion and finalised after detailed discussion and understanding of customers operating and business plans.
Plan and commit supply schedules to domestic and export customers in close coordination with plants to align production with customer requirements & expectations and avoid possible stock outs.
Close coordination with central logistic for container availability and ocean freights.
Negotiate and agree on a mutually workable ToP (Payment Terms) and get limits approved.
Ensure timely collection and application of receivables from customers.
Ensure that customer accounts are reconciled periodically and there are no discrepancies.
Ensure that FG inventories are managed as per plan.
Understand customer order v/s container load requirement vis a vis internal rejection and plan order quantity accordingly. Close coordination with plant to avoid excess inventory by diverting WIP to domestic orders
Ensure timely collection / amendments (if require) of LCs and avoid delayed shipments / port charges
Ensure achievement of target SoB / SoW from key domestic and export customers.
Ensure targeted market share in the category.
Benchmark competition (domestic and export market) including imports – pricing, product specs, suppliers, quality etc. and recommend appropriate strategies.
Identify global customers and develop plans for qualification and supply
Negotiate pricing to ensure that targeted CP is achieved.
Work towards developing appropriate long-term contracts where applicable.
Ensure ocean freights are re-negotiated with customer every time to protect EBITDA margins
Monitor international premiums and plan appropriate pricing strategy for international markets
(domestic and export)
Monitor competition sales, pricing, and market share.
Study the markets and recommend new potential customers
Understand value chain for the customers and recommend appropriate strategies to increase share of value added.
Identify new vendors and products which shall be offered to market through outsourcing route.
Know and connect with all customers in the category in the market.
Ensure that all customer complaints and quality issues are addressed expeditiously and closed as per SOP.
Ensure that NPS is improved for the category as per targets
Ensure that all NPS suggestions and action plans are implemented.
Understand customer product and line requirement and cross check with plant for capability and capacity to service international customers
Follow product qualification process (2-6-10 strategy)
Understand / Anticipate supply chain issues in advance and address with the help of planning and logistic team
Understand the manufacturing process and quality parameters for the product and the customers value chain requirements thoroughly.
Understand the manufacturing process and the underlying technology
Research and understand possible product applications and recommend new product development possibilities.
Work with customer on possible new applications.
Monitor regional premiums, ocean freights and demand supply position in global market (across continent) and roll over pricing strategies swiftly to ensure our prices are align with prevailing prices in different time zones.
Champion a proactive safety culture within the sales organization by leading and supporting behavioral-based safety (BBSO) initiatives.
Promote disciplined adherence to safety protocols and good operating practices in all office environments
Process / Governance / People
Continuously develop self
Drive Policy advocacy initiatives.
Drive Cultural Change initiatives like Shillim
Drive digital initiatives in FRP business (eg: CRM, IBP )
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