Manager – Sales and Marketing Full Time

JOB DESCRIPTION

Role: Manager – Sales and Marketin

gLocation: Noid

a
MAX HEALTHCARE OVERVIE

W:
Max Healthcare Institute Limited (MHIL), founded in 2000, is one of India’s largest private hospital chains with 20 healthcare facilities. Being the India’s most valuable listed healthcare organisations, we have driven innovation and excellence in healthcare for 25 years. With a workforce of 39,000+ people, we deliver advanced care across key locations including Delhi NCR (Saket, Patparganj, Vaishali, Rajendra Place, Shalimar Bagh, Dwarka, Gurugram, Panchsheel Park, Noida, Lajpat Nagar, Bulandshahr), Mumbai, Mohali, Bathinda, Dehradun, Lucknow, and Nagp

ur.
We also operate Max@Home–among India’s largest healthcare-at-home services in 12 cities–and Max Lab, offering 2,700+ tests in 50+ cities across North In

dia.
ABOUT THE R

OLE: We are looking for a digitally sharp, creatively driven, and highly agile social media & Brand Content leader who can drive growth, brand visibility, reputation, and engagement across platforms. The ideal candidate shoul

• d be:Street smart and culturally
• awareDigitally savvy and A
• I-ledStrong at both strategy and exec
• utionAgile, fast-moving, and solution-ori
• entedAble to create impactful social-first brand narratives and innovative content fo

rmats
This role requires someone who can independently lead content, social media growth, influencer collaborations, ORM, paid amplification support, and leadership communication while working closely with agencies, creators, production houses, and internal stakeho

lders.
ROLES AND RESPONSIB

ILITIES
Social Media Strategy &amp

• ; GrowthLead end-to-end social media strategy for the brand across platforms including Instagram, Facebook, LinkedIn, YouTube, X, and emerging pl
• atforms.Drive follower growth, engagement, brand awareness, and audience affinity through innovative and insight-led
• content.Develop platform-specific strategies and identify new-age opportunities for brand b
• uilding.Continuously identify emerging digital trends, formats, creators, meme culture, AI tools, and platform innovations to keep the brand culturally relevant and ahead of th

e curve.
Content Ideation & P

• roductionLead ideation and creation of digital-first content including reels, short videos, brand films, influencer-led content, podcasts, educational content, leadership communication, and trend-led c
• reatives.Conceptualise innovative content formats that can build stronger audience engagement and organ
• ic reach.Work closely with production houses, editors, creators, agencies, and internal teams to deliver fast-turnaround, high-quality conte
• nt piecesOversee shoots, scripting, content calendars, edits, post-production, publishing workflows, and SEO opti

misation.
AI-Led & Digital

• InnovationLeverage AI tools and emerging technologies for content creation, ideation, workflow optimisation, and faster
• execution.Explore and implement new-age digital and AI-led content formats for stronger storytelling and e

ngagement.
Brand Awareness & Pai

• d CampaignsWork closely with digital and performance marketing team
• s to drive:Brand awarenes
• s campaignsReach and engagemen
• t campaignsReputation-led co
• mmunicationMeta ads and paid social am
• plificationSupport strategic campaign planning and optimisation through audience insights and performance

learnings.
Online Reputation Mana

• gement (ORM)Lead and monitor brand reputation across social and digita
• l platforms.Ensure timely, brand-aligned responses and proactive reputation
• management.Monitor content performance, engagement, reach, watch time, retention, and audience insights to derive learnings and optimise future conte
• nt strategy.Track competitor benchmarks, trends, and performance metrics to drive continuous
• improvement.Identify potential reputation risks and proactively manage

escalations.
Content Performance &a

• mp; AnalyticsMonitor and track the performance of all content published across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and emerg
• ing channels.Analyse engagement, reach, watch time, retention, audience behaviour, sentiment, and platform-specific performance metrics to derive actiona
• ble insights.Continuously identify content learnings and optimise future communication, formats, storytelling styles, and platform strategies based on perfor
• mance trends.Drive a data-led approach towards content planning and decision-making to improve brand visibility, engagement, and audie
• nce affinity.Track competitor and industry benchmarks to identify opportunities, gaps, and emerging co

ntent trends.
Influencer &amp

• ; PartnershipsIdentify and collaborate with influencers, creators, and digital partners aligned w
• ith the brand.Drive innovative influencer-led campaigns and social media properties to enhance visibility a

nd engagement.
Leadership Communication & Stakeho

• lder ManagementCreate management and leadership communication content for senior leadership and institut
• ional branding.Work closely with creative agencies, digital agencies, clinicians, production partners, and internal m
• arketing teams.Independently manage multiple campaigns and projects in a fast-pac
• ed environment.Work on social campaigns, performance dashboards, and strategies to be presented to business heads and senior le

adership teams.
IDEAL CAN

• DIDATE PROFILE: Strong understanding of branding, storytelling, internet culture, and social
• media ecosystemsCreative thinker with strong e
• xecution abilityStrong aesthetic and
• content judgmentProactive, entrepreneurial, and
• business-mindedStrong communication, stakeholder management, and coll
• aboration skillsAbility to work under pressure and manage mul

tiple priorities
QUALIFICATIONS

• AND REQUIREMENTS
  MBA / PGDM in Marketing, Branding, Media, Communication, or relat
• ed field preferred8–10 years
• of experience in:Soci
• al media marketingB
• rand communicationDigital content and
• creative strategyAgency or br
• and-side marketingExperience in healthcare, lifestyle, consumer, media, or digital-first
• brands preferred.Prior experience managing agencies, creators, and production part

ners is preferred.
TECHNICAL &amp

• ; FUNCTIONAL SKILLSStron
• g understanding of:Social media platf
• orms and algorithmsContent trends and
• audience behaviourI
• nfluencer marketingPaid
• social and Meta adsORM and brand re
• putation managementCreative production an
• d content workflowsStrong copywriting, storytelling, analytical, and c
• ommunication skillsKnowledge of AI tools and AI-assisted
• workflows preferredAbility to manage multiple projects in high-pressure, fast
• -paced environmentsStrong analytical mindset with ability to interpret performance metrics and optimise c

ontent a

ccordingly.

Regards,Sujeet Sinha