Marketing Associate – Head Office Full Time

Reporting To

General Manager – Marketing

Role Summary

The Marketing Executive will act as a key support resource to the GM Marketing and will be responsible for coordinating digital marketing initiatives, remarketing campaigns, social media activities, offline marketing executions, corporate tie-ups, event coordination, and day-to-day marketing operations. The role requires a highly organized multitasker with good understanding of digital platforms, marketing tools, and stakeholder coordination.

Key Result Areas (KRAs)

• Digital Marketing & Social Media Management
• Assist in planning and execution of campaigns across Facebook, Instagram, Google, and other digital platforms.
• Coordinate with agencies and internal teams for content creation and campaign execution.
• Monitor campaign performance and generate periodic reports.
• Ensure timely publishing of social media content as per marketing calendar.
• Remarketing & Lead Nurturing
• Execute and monitor remarketing campaigns across Meta, Google, and CRM platforms.
• Coordinate lead nurturing activities through WhatsApp, email, SMS, and other channels.
• Track lead conversion performance and recommend optimization opportunities.
• Maintain campaign databases and audience segmentation.
• Marketing Coordination & Operations
• Act as a central coordinator for all marketing-related activities.
• Follow up with vendors, agencies, designers, content creators, and branch teams.
• Maintain campaign trackers, budgets, and activity calendars.
• Support GM Marketing in execution of strategic and operational tasks.
• Offline Marketing & Events
• Coordinate execution of local marketing activities, activations, and promotional events.
• Liaise with vendors for branding, printing, fabrication, and event requirements.
• Ensure timely availability of marketing collateral and promotional materials.
• Track event performance and maintain execution reports.
• Corporate & Partnership Coordination
• Support development and execution of corporate tie-ups and partnership initiatives.
• Coordinate meetings, presentations, and follow-ups with corporate clients.
• Maintain records of ongoing and prospective partnerships.
• Assist in planning corporate wellness and promotional programs.
• Reporting & Analytics
• Prepare weekly and monthly marketing performance reports.
• Track KPIs related to leads, campaign performance, social engagement, and conversions.
• Maintain dashboards and management reports for review by GM Marketing.

Key Performance Indicators (KPIs)

• Timely execution of digital and offline marketing campaigns.
• Growth in social media engagement and reach.
• Improvement in remarketing campaign performance and lead conversions.
• Timely closure of marketing coordination tasks.
• Successful execution of events and corporate activities.
• Accuracy and timeliness of reports and trackers.

Desired Skills

• Good knowledge of Facebook Ads Manager, Instagram, Google Ads, and social media platforms.
• Familiarity with CRM, WhatsApp marketing, and email marketing tools.
• Strong coordination, communication, and follow-up skills.
• Proficiency in Excel, PowerPoint, and reporting tools.
• Ability to multitask and manage multiple stakeholders.
• Basic understanding of digital analytics and campaign metrics.