DTC – Growth & Consumer Analytics Full Time NEW

Qualification & Experience

• Masters/PG in Management with specialization in Sales & Marketing
• 5+ years experience in FMCG sector sales; At least 3 years in a role managing Ecommerce Customers in the Consumer Goods/ Beauty sector
• 2-3 years’ experience in a Trade Marketing / Customer Marketing role as well as a Marketing role would be preferable

Key Deliverables of the Role

• Develop strategies to grow revenue while enhancing the consumer experience on DTC platform.
• Devise and implement strategic direct marketing plans and programs for DTC business to ensure the profitable growth and expansion
• Develop and execute performance marketing strategies to increase customer acquisition, retention, and conversion rates. Key objectives include maximizing new consumer acquisition levels and maintaining high levels of consumer retention
• Drive and execute e-marketing tactics with emphasis on analytics, email, social, search, and content development for the web properties.
• Develop and implement the direct digital/online marketing strategy, manage product selection, pricing strategy, promotions, and partnership opportunities
• Collaborate with marketing team to foster company brand and build sub- brand strategies to ensure consistency, maximum consumer exposure and awareness via e-commerce channel.
• Partner the Brand and e-commerce merchandising teams to grow revenue through direct channels
• Maintain strong relationships with external partners, including digital agencies, consultants, and vendors, to enhance overall store/channel performance.
• Utilize data analytics to identify and measure key performance indicators, track trends, and uncover actionable insights. Ensure a culture of testing, measurement and results through the entire D2C team
• Lead a team of professionals, providing guidance, mentorship, and support to ensure the achievement of individual and team goals
• Stay up to date with industry trends and competitors’ strategies to identify new growth opportunities and ensure a competitive edge
• Collaborate with the tech/product team to ensure site speed, mobile UX, and checkout experience are best-in-class.
• Establish and monitor advanced D2C performance dashboards tracking critical metrics including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Average Order Value (AOV), and Return on Ad Spend (ROAS).
• Architect the consumer database segmentation strategy utilizing first-party data, cohort analysis, and predictive modelling to fuel hyper-targeted campaign
• Analyze historical sales data, velocity metrics, and promotional lifts to partner with supply chain teams on precise inventory forecasting, reducing stockouts of viral or hero SKUs.